Shoaib Ahmed, joins Jeff Abracen for a high-energy conversation on the intersection of personal branding, storytelling, content creation, data, and solopreneurship.

Shoaib shares how he built a business with intention - from burnout to balance -and why curating a “little life” fuels creativity, productivity, and personal freedom. They explore his journey as a ghostwriter, the psychology behind brand voice, and how he blends metrics and storytelling to drive results.

Just when it gets deep, things get unhinged. Creative partner Carla McNeilage crashes the podcast with surprise questions and playful roasts that reveal even more about Shoaib’s growth mindset, rituals, and rebellious roots.

Whether you’re a digital nomad, a creative entrepreneur, or a founder looking to build trust through story and strategy, this episode is packed with insights, laughter, and quotable takeaways.
Plus, a special guest surprise appearance by Karla McNeilage!

00:00 Intro

00:38 Meet Shoaib Ahmed

01:37 Curating a Stylish Life and Content

02:57 The Concept of 'My Little Life'

03:52 Business Retreats and Collaborations

05:04 Building Meaningful Connections

07:15 The Importance of Complementary Relationships

08:29 Navigating Business Partnerships

10:09 The Journey of a Digital Nomad

11:23 Finding Balance in Health, Wealth, and Happiness

12:46 The Evolution of a Solopreneur

14:56 Self-Discipline and Awareness

16:46 Understanding ADHD and Its Impact

18:27 The Role of a Ghostwriter

20:35 The Art of Context Switching

22:05 Automation and Systems in Business

23:41 The Challenges of Solopreneurship

25:08 The Intersection of Storytelling and Data

27:53 Proving Value Through Metrics

29:50 The Joy of Numbers and Analytics

30:58 Content Creation Rituals

32:38 Daily Routines and Coffee Rituals

37:11 Coffee Shop Strategies for Productivity

39:15 Client Relationships and Boundaries

41:31 The Importance of Trust in Branding

43:11 From Nerd to Rebel: Embracing Change

46:26 Unhinged Questions and Fun Dynamics

54:21 Reflections on Personal Growth and Identity

Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
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Cover art by Daniel Devoy
Music by Stephen Voyce
©2024 The Disruptive Influence Podcast - Jeff Abracen