Jeff Abracen, a Montreal-based Communication & Storytelling Coach, Pitch Consultant, Creative Director & Speaker, talks with brilliant business builders who are disrupting and influencing their industries, in their way.
…
continue reading
Jeff Abracen Podcasts
Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.
…
continue reading
1
Ep181 From “Disruptive Influence” to CEO Storytelling Coach: How Jeff Abracen Helps Founders Sell with Stories
48:15
48:15
Play later
Play later
Lists
Like
Liked
48:15When CEOs struggle to connect with customers, teams, or investors, it's rarely a strategy problem, it’s a storytelling problem. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jeff Abracen, Founder of Disruptive Influence and storytelling coach to tech leaders, to uncover why a great story is a terrible thing to waste. Jeff shar…
…
continue reading
1
Ep182 Hard Lessons in Early Sales: How Collin Stewart Found Real Product-Market Fit
49:05
49:05
Play later
Play later
Lists
Like
Liked
49:05From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and kept showing them and expecting them to say how great it…
…
continue reading
1
Ep180 How to Get in Front of the People Who Can Buy From You
23:10
23:10
Play later
Play later
Lists
Like
Liked
23:10By Alice Heiman
…
continue reading
1
Ep179 Turn Sales Training into Strategy with AI-Powered Games
44:49
44:49
Play later
Play later
Lists
Like
Liked
44:49Imagine if your sales team could rehearse complex deals before ever meeting the buyer, just like elite athletes pre-game. That’s exactly what Daveed Gartenstein-Ross (CEO) and Alix Berry (COO) of ExpertTheory make possible. In this episode, Alice Heiman dives into how ExpertTheory helps companies simulate real-world sales situations through AI-powe…
…
continue reading
1
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)
34:19
34:19
Play later
Play later
Lists
Like
Liked
34:19What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Soarion Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models. In this episode, Brittany walks Alice Heiman …
…
continue reading
1
Ep 34: "The Ungeneric Hero: Beards, Burnout & Business" with Louis Butterfield
55:31
55:31
Play later
Play later
Lists
Like
Liked
55:31This is a conversation about what it really takes to build a business, stand out in a sea of sameness, and recover when the hustle turns into burnout. Louis Butterfield is the co-founder of Awesome Business Videos & Video Heroes, an agency, program & community helping founders create videos that actually get watched on LinkedIn. Known for his playf…
…
continue reading
1
Ep177 How CEOs Hire A‑Players: Mindset, Bench Strength & the End of Post-and-Pray Hiring
54:05
54:05
Play later
Play later
Lists
Like
Liked
54:05If you’re still posting jobs and hoping A-players apply, you’re already behind. In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire top revenue-generating talent. Most hiring processes ar…
…
continue reading
1
Ep176 How Base Grew Beyond Referrals with Thoughtful Outbound, Storytelling & the Perfect EA Match
37:37
37:37
Play later
Play later
Lists
Like
Liked
37:37In this episode of Sales Talk for CEOs, Alice Heiman sits down with Paige McPheely, CEO of Base, to explore how she turned a niche remote executive assistant service into a tech-enabled platform that now supports top leaders across the country. When Paige and her co-founder first launched, they were fueled by referrals, so much so that they had a w…
…
continue reading
1
Ep175 What Sales Used to Get Right and Why CEOs Should Bring It Back
47:52
47:52
Play later
Play later
Lists
Like
Liked
47:52In this episode of Sales Talk for CEOs, Alice Heiman sits down with Todd Caponi, sales historian and author of The Transparency Sale, to explore the forgotten history of sales and why understanding it could completely change how your company grows revenue. We’ve moved from serving buyers to selling at all costs and it’s hurting your sales team, you…
…
continue reading
1
Ep174 Turning Expertise Into Growth: Building a Top B2B Pharma Agency
44:19
44:19
Play later
Play later
Lists
Like
Liked
44:19When Wesley Portegies left the pharmaceutical world to work in automotive, he didn’t expect it to lead him back, but it did. Armed with a new perspective, he returned with a mission, disrupt how pharma companies communicate with doctors. In this episode, Wesley shares how he co-founded MedComms Experts with no outside funding, no traditional sales …
…
continue reading
1
Ep 33: "Stop Performing, Start Believing" with Annelise McCarthy
52:38
52:38
Play later
Play later
Lists
Like
Liked
52:38What does it really take to stand out as a speaker in a noisy world? The zesty and unapologetically real, Annelise McCarthy, founder of Her Speaking Coach, joins Jeff to explore what speaking with confidence really means. From overcoming a childhood lisp to building a thriving global coaching business, Annelise shares powerful and counterintuitive …
…
continue reading
1
Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller
42:09
42:09
Play later
Play later
Lists
Like
Liked
42:09People don’t trust ads. Or brands. Or even experts. Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast. In this episode: Why the trust recession is killing your pipeline The 3-part message that builds instant engagement How to make your talk (or pitch) follow the hero’s journey The #1 reason your mess…
…
continue reading
1
Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales
17:11
17:11
Play later
Play later
Lists
Like
Liked
17:11Vibe selling. AI hype. New sales buzzwords. Alice Heiman isn’t buying it. In this candid solo episode, she calls out the noise and brings the focus back to what matters most for B2B CEOs: knowing your customer, building the right team, and aligning sales to how your buyers buy. Looking for clarity in a world of sales chaos? This episode is for you.…
…
continue reading
1
Ep171 Future-Led Strategy: Elatia Abate on How CEOs Must Think Differently to Thrive
35:07
35:07
Play later
Play later
Lists
Like
Liked
35:07Elatia Abate left a successful corporate career to answer one bold question: What do I really want to create? Now a leading futurist, she helps CEOs shift from outdated, past-anchored strategy to future-led leadership that thrives in a world of quantum change. In this episode, Elatia joins Alice Heiman to share how CEOs can design strategy around w…
…
continue reading
1
Ep 32: "The Sugar Factor" with Priya Chopra
56:53
56:53
Play later
Play later
Lists
Like
Liked
56:53Priya Chopra reveals the secret ingredient behind her cross-border PR and creator agencies - a blend of vibes, intuition, and a relentless Momentum Mindset that keeps brands, and teams, sweetly winning. Priya Chopra is the founder & CEO of 1Milk2Sugars and double shot, where she mixes her “Sugar Factor” - a unique recipe of psychic intuition, empat…
…
continue reading
1
Ep170 Niche Down to Scale Up: How Propensity’s CEO Ignited Growth
39:45
39:45
Play later
Play later
Lists
Like
Liked
39:45Sumner Vanderhoof, CEO & Co‑Founder of Propensity, shares how he transformed an idea into a nimble, niche-focused account-based marketing platform. In just two years, Propensity achieved remarkable growth and retention by combining founder-led sales, month-to-month agreements, and an “opt‑in” SDR outreach model. His approach shifted the sales game,…
…
continue reading
1
Ep 31: "Put Gas on Your Strengths!" with Curtis Matsko
1:21:00
1:21:00
Play later
Play later
Lists
Like
Liked
1:21:00Curtis Matsko turned a pink diary and a garage startup into a $180 million leather-goods empire - then doubled it year after year by unleashing what he calls “founder magic.” He shares how leaning into your strengths and embracing the unknown can turn every setback into a launchpad for growth. Curtis Matsko is the CEO and co-founder of Portland Lea…
…
continue reading
1
Ep169 Turn Anxiety Into Your Leadership Superpower with Dr. David Rosmarin
36:22
36:22
Play later
Play later
Lists
Like
Liked
36:22What if your anxiety could make you a better leader? In this episode, David H. Rosmarin Phd., Harvard professor and founder of Center for Anxiety, shows CEOs how to transform anxiety into a hidden advantage. He breaks down his proven four-step framework to move from paralyzing fear to powerful action and why ignoring your anxiety might be the most …
…
continue reading
1
Ep 30: “Build a Brand That Sells Itself” with Jasmin Alic
1:03:33
1:03:33
Play later
Play later
Lists
Like
Liked
1:03:33Jasmin Alić, LinkedIn's king of comments, content & community, shares how to turn content into conversations, stories into sales, and profile views into paying clients. We dive into warm outreach, offer alignment, and why connection beats content every time. Jasmin is a brand strategist and community builder who’s helped thousands of creators turn …
…
continue reading
1
Ep168 Stop Selling, Start Helping: Alice Heiman on how CEOs should Completely Rethink Sales
38:13
38:13
Play later
Play later
Lists
Like
Liked
38:13Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today's complex buying environment. 🔗 Connect with Alice Heiman: LinkedIn: Alice Heim…
…
continue reading
1
Ep167 From Startup to Scale: Jim Weldon’s Playbook for Leveraging Sales Revenue Without Funding
50:32
50:32
Play later
Play later
Lists
Like
Liked
50:32In this episode of Sales Talk for CEOs, Prospect Desk CEO Jim Weldon shares how he grew his latest venture by applying lessons from decades of experience, without relying on VC funding. Jim unpacks the leverage strategies, founder-led sales tactics, and innovation models that drive results. His approach? Build from insight, match customers with val…
…
continue reading
1
Ep 29: "Big Founder Energy" with Aaron Spivak
53:29
53:29
Play later
Play later
Lists
Like
Liked
53:29Aaron Spivak co-founded Hush, turning a weighted blanket into a Kickstarter smash and selling to Sleep Country for eight figures - all before his 26th birthday. He joins Jeff to unpack the real juice behind: Filling Your Four Buckets – his health / friends & family / business / integrity framework Giving Before You Take – the counter-intuitive firs…
…
continue reading
1
Ep166 Relationships Before Revenue: Barb Betts’ System to Scale Sales Through Trust
48:16
48:16
Play later
Play later
Lists
Like
Liked
48:16From rookie agent to revenue powerhouse, Barb Betts built her business on one thing—relationships. In this episode, she shares with Alice Heiman the exact system CEOs can use to turn their network into a sales engine. Stop chasing leads and start building trust that scales. 📚 Barb's Book Recommendation: How to Win Friends and Influence People by Da…
…
continue reading
1
Ep165 From Top Seller to CEO: How Drew Sechrist Turned Introductions Into a Scalable Sales Strategy
38:18
38:18
Play later
Play later
Lists
Like
Liked
38:18How do you turn a simple insight, “that warm introductions close more deals”, into a high-growth tech company? In this episode of Sales Talk for CEOs, Drew Sechrist shares the journey from being a top enterprise seller at Salesforce (working under Marc Benioff in the early days) to co-founding Connect The Dots. He reveals the selling motion that co…
…
continue reading
1
Ep 164 Why ‘No’ Is a CEOs Best Sales Tool: Negotiation Secrets from Camp Negotiations
53:55
53:55
Play later
Play later
Lists
Like
Liked
53:55Negotiation isn’t about who wins, it’s about reaching agreement. But for CEOs and sales teams under pressure, the idea of hearing “no” can feel like failure. In this episode, Alice Heiman talks with Jim Camp Jr. and Vladimir Bushin of Camp Negotiations about how a mindset shift can change everything. They share the foundational system used by top d…
…
continue reading
1
Ep 28: "Life. Style. Business." with Shoaib Ahmed
1:01:00
1:01:00
Play later
Play later
Lists
Like
Liked
1:01:00Shoaib Ahmed, Founder, Brand Storyteller, Ghostwriter, and Digital Nomad, joins Jeff to talk about building a business that actually works for you. We get into personal branding that drives results, solopreneur freedom, the reality behind it, and how Shoaib curates what he calls his “little life”, for more freedom, flow, and focus. He shares how he…
…
continue reading
1
Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman
12:31
12:31
Play later
Play later
Lists
Like
Liked
12:31Should your B2B sales team be using social media to sell? Alice Heiman says - no. The “Connect and Pitch Slap” needs to die a sudden death. In this episode, Alice Heiman breaks down why LinkedIn outreach is failing and what CEOs must change now. Stop the pitch. Start building real connections. Alice shares how to equip your sales team to engage aut…
…
continue reading
1
Ep162 From Bottleneck to Breakthrough: Manuj Aggarwal’s AI Scaling Strategy
41:11
41:11
Play later
Play later
Lists
Like
Liked
41:11Manuj Aggarwal hit a wall: too much work, too little time, and no content writer who could capture his vision. That’s when he turned to OpenAI—and everything changed. In this episode, hear how the founder of TetraNoodle Technologies used AI not just to scale, but to differentiate. Drawing on his backgrounds in neuroscience and cybersecurity, Manuj …
…
continue reading
1
Ep161 How to Win Complex Deals Using Real Buyer Insights with Expert Tim Riesterer
41:08
41:08
Play later
Play later
Lists
Like
Liked
41:08Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today’s B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior. Connect with Tim Riesterer https://www.linkedin.com/in/tim-ri…
…
continue reading