Sales and communication expert & founder of the Art of Sell, Richard Moore, joins Jeff Abracen to dig into why most people are selling the wrong way, how to stop chasing vanity metrics, and what really drives business growth in 2025.

They discuss why content and engagement won’t pay the bills, how to ditch the spray-and-pray approach to sales, the power of deep, meaningful conversations over mass outreach, why client acquisition is the only metric that matters, the art of handling objections like a professional, and how self-worth plays a bigger role in closing deals than you might think.

If you’re stuck in the loop of posting, scrolling, and hoping for inbound leads—this episode is a wake-up call. Learn how to sell with elegance, build a business that lasts, and turn connections into clients.

Chapters

00:00 Intro

04:46 Follower Count vs. Follower Quality

09:57 Competency Over Volume in Sales

15:02 Finding Your Niche and Testing Ideas

20:06 The Role of Feel in Business

25:10 Intentionality in Engagement

30:13 The Reality of Selling on Social Media

34:33 The Art of Selling Elegantly

40:27 Overcoming Sales Inertia

47:01 Embracing Your Superpowers

54:07 The Intersection of Sales and Psychology

01:01:24 The Importance of Individual Interactions

Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
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Cover art by Daniel Devoy
Music by Stephen Voyce
©2024 The Disruptive Influence Podcast - Jeff Abracen