In this episode, Carolina and Hillary Lyons discuss the transformative impact of AI on marketing and branding, particularly for SaaS startups. Hillary shares her journey from traditional marketing to founding an AI marketing agency, emphasizing the importance of strategy, customer data, and effective messaging. They explore common pitfalls for startups, the challenges of implementing AI tools, and the significance of building coherent workflows. The conversation also touches on the role of Notion in managing business operations and the future implications of AI in marketing, including the risks of echo chambers and the need for transparency in AI-generated content.

#AImarketing #branding #SaaSstartups #messagingmistakes #workflows #Notion #AItools #digitalmarketing #automation #businessinnovation