Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease. Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketin ...
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Carolina McCulloch From Digital Arkitechs Podcasts

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Digitalk Arkitechs | Episode 13 - From Airbnb to Cooperative Currency
57:24
57:24
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57:24In this episode, Joel Hodroff discusses his journey as a social entrepreneur and his vision for a new economic model that emphasizes cooperation over competition. He explores the concept of excess capacity in businesses, the role of technology in shaping the economy, and the importance of community-driven initiatives. Hodroff advocates for a shift …
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Digitalk Arkitechs | Episode 12 - Go-To-Market Strategies That Work
1:09:02
1:09:02
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1:09:02In this episode of DigiTalk Arkitechs, Carolina speaks with Jason Doudt, CEO of Quantified 360 Solutions, about the intersection of enterprise accounts and innovation, the differences in technology adoption between large and small businesses, and the importance of effective go-to-market strategies. They discuss common mistakes small businesses make…
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Digitalk Arkitechs | Episode 11 - Why No One Gets Your Startup
44:12
44:12
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44:12In this episode, Michael Conniff shares his extensive experience in journalism, storytelling, and the evolving landscape of digital media. He discusses the importance of storytelling for startups, the challenges of communicating value, and the significance of building a community around a brand. Michael also delves into the impact of AI on creativi…
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Digitalk Arkitechs | Episode 10 - Why the Right Talent is Your Best Marketing Strategy
35:29
35:29
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35:29In this episode of DigiTalk Architects, Carolina interviews Lawson Abinanti, founder of Messages That Matter, who shares his extensive experience in B2B software marketing and the importance of effective positioning. Lawson discusses the challenges businesses face in differentiating their messaging in a saturated market and emphasizes the need for …
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Digitalk Arkitechs | Episode 9 - Why the Right Talent Is Your Best Marketing Strategy
31:21
31:21
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31:21In this episode of DigiTalk Architects, Carolina interviews Jonathan Raude, co-founder of Resourceful Talent Group. They discuss the evolution of talent acquisition, the impact of talent on brand growth, and the importance of understanding marketing roles in recruitment. Jonathan shares insights on defining type A talent, identifying unicorn talent…
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Digitalk Arkitechs | Episode 8 - The 3 Words That Can Rewire Your Life
42:21
42:21
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42:21In this episode, Karen Wright from PASS Breathe Proceed shares her journey from a corporate career to becoming a wellness entrepreneur. She discusses the importance of stress management, the role of breathwork in reducing stress, and the challenges of marketing in the digital age. Karen emphasizes the need for personal branding and community engage…
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Digitalk Arkitechs | Episode 7 - Building Profitable Businesses with Strategy, Not Stress
54:09
54:09
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54:09In this conversation, Cherise, a fractional CFO, discusses the importance of aligning financial management with marketing strategies for small businesses. She emphasizes the need for automation tools to shift from reactive to proactive financial management, the significance of budgeting for marketing efforts, and the advantages of paid advertising.…
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Digitalk Arkitechs | Episode 6 - The Future of Patient Engagement
37:50
37:50
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37:50In this conversation, Vasanta from Lotuspring shares her journey from anthropology to healthcare investment banking and ultimately founding her own advisory firm. She emphasizes the importance of long-term sustainability in healthcare businesses, particularly in behavioral and women's health. Vasanta discusses the challenges faced by healthcare com…
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Digitalk Arkitechs | Episode 5 - The Secrets to Consistent Client Growth with Marc Mawhinney
46:43
46:43
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46:43In this conversation, Carolina and Marc Mawhinney discuss the challenges and strategies for coaches in acquiring clients and growing their businesses. Marc shares his journey from real estate to coaching, emphasizing the importance of organic growth and content creation. He introduces his three pillars of success: podcasting, community building, an…
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Digitalk Arkitechs | Episode 4 - The Story Behind Hour of Champions with Steven Werner
41:12
41:12
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41:12In this episode, Carolina interviews Steve Warner, a former bond trader turned coach and author, who shares his journey from the chaotic trading floors of the Chicago Board of Trade to founding the Hour of Champions. Steve discusses the challenges he faced during the credit crisis, his battle with medication, and how he transformed his life through…
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Digitalk Arkitechs | Episode 3 - Unlocking Business Growth with Tyrone Rainmaker Matheson
36:23
36:23
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36:23In this conversation, Tyrone Rainmaker Matheson shares his extensive experience in business development, focusing on strategic partnerships. He discusses his journey from leadership development to helping B2B businesses grow through effective partnerships. Tyrone emphasizes the importance of understanding the true nature of partnerships, leveraging…
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Digitalk Arkitechs | Episode 2 - The Power of Profiling with Tom Reilly
41:40
41:40
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41:40In this conversation, Carolina and Tom Reilly discuss the intersection of sales and marketing, focusing on the importance of profiling and neuroscience in understanding customer behavior. Tom shares his extensive experience in sales consulting and explains how emotional drivers influence decision-making. They explore real-world applications of prof…
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Digitalk Arkitechs | Episode 1 - Mastering Sales: Insights from Glenn Poulos
44:05
44:05
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44:05In this conversation, Glenn Poulos shares insights from his extensive experience in sales, emphasizing the importance of relationship-building over transactional approaches. He discusses key principles from his book, including the significance of being proactive in sales interactions, the power of three in messaging, and the necessity of maintainin…
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