In Episode 94 of the Digital Velocity Podcast, Erik Martinez sits down with Brady Skye—award-winning filmmaker, creative director at Meerkat Media Group, and producer of the Amazon documentary 'Beyond the Ruins'—to explore how artificial intelligence is transforming video storytelling, brand authenticity, and the future of marketing creativity. Brady draws from his experience in both filmmaking and commercial production to discuss how AI can enhance, but not replace, human creativity. From automated editing and voiceovers to concept generation and translation, he breaks down the tools reshaping production workflows—while warning against the loss of emotional depth that defines great storytelling. Listeners will learn: • Why AI is a powerful assistant editor, not an artistic replacement • How to balance creative efficiency with emotional authenticity • Why audiences—and platforms like YouTube and Google—are demanding real, human content • Practical ways small and midsize brands can use video to tell their story and stand out from giants like Amazon • How to avoid 'analysis paralysis' and use AI tools with purpose, not obsession For direct-to-consumer brands and marketing leaders, this episode delivers actionable insights into building genuine connections in a content-saturated world. As Brady reminds us, 'Your office is really your website now'—and video storytelling is your most powerful storefront. Whether you're producing your first brand video or scaling creative operations, this conversation reveals how to blend technology, art, and authenticity to move audiences and build lasting brand trust.