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Using AI to Create and Sell Online Courses Without Devaluing Your Expertise with Bryan McAnulty

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Manage episode 524509721 series 3529907
Content provided by Leah Getts & Todd Getts, Leah Getts, and Todd Getts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Getts & Todd Getts, Leah Getts, and Todd Getts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode 198: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Many course creators worry that AI will commoditize their offerings or that anyone can now churn out generic courses that compete with their expertise. This threatens to devalue your hard-earned knowledge and undermine your business positioning.

In this episode, Bryan McAnulty teaches us how to correctly leverage AI as a tool to extract and amplify your unique experience—not replace it. He explains why AI-generated courses without your personal insights have zero value, how to focus on higher-value transformations that can't be replicated, and the importance of integrating community elements into your offerings to future-proof your business in the AI era.

About Bryan McAnulty: Bryan McAnulty is the founder of Heights Platform: the all-in-one AI-powered online course creation and community-building software that empowers thousands of creators in more than 100 countries to build knowledge businesses.

Bryan's entrepreneurial journey began in 2009, when he founded Velora, a digital product design studio, developing products and websites used by millions worldwide. Stemming from an early obsession with graphic design programs and Legos, Bryan is a designer, developer, musician, and truly a creator at heart. With a passion for discovery, Bryan has traveled to more than 30 countries and 100+ cities, meeting creators along the way.

Join Bryan’s “Creator Climb” Community: https://www.creatorclimb.com/

Connect with Bryan:
https://www.heightsplatform.com/
https://www.youtube.com/@heightsplatform
https://www.facebook.com/heightsplatform/
https://instagram.com/heightsplatform
https://x.com/BryanMcAnulty

Check Out Bryan’s “Creator's Adventure Podcast”: https://podcasts.apple.com/us/podcast/the-creators-adventure-course-creation/id1608100988

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

  continue reading

198 episodes

Artwork
iconShare
 
Manage episode 524509721 series 3529907
Content provided by Leah Getts & Todd Getts, Leah Getts, and Todd Getts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Getts & Todd Getts, Leah Getts, and Todd Getts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode 198: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Many course creators worry that AI will commoditize their offerings or that anyone can now churn out generic courses that compete with their expertise. This threatens to devalue your hard-earned knowledge and undermine your business positioning.

In this episode, Bryan McAnulty teaches us how to correctly leverage AI as a tool to extract and amplify your unique experience—not replace it. He explains why AI-generated courses without your personal insights have zero value, how to focus on higher-value transformations that can't be replicated, and the importance of integrating community elements into your offerings to future-proof your business in the AI era.

About Bryan McAnulty: Bryan McAnulty is the founder of Heights Platform: the all-in-one AI-powered online course creation and community-building software that empowers thousands of creators in more than 100 countries to build knowledge businesses.

Bryan's entrepreneurial journey began in 2009, when he founded Velora, a digital product design studio, developing products and websites used by millions worldwide. Stemming from an early obsession with graphic design programs and Legos, Bryan is a designer, developer, musician, and truly a creator at heart. With a passion for discovery, Bryan has traveled to more than 30 countries and 100+ cities, meeting creators along the way.

Join Bryan’s “Creator Climb” Community: https://www.creatorclimb.com/

Connect with Bryan:
https://www.heightsplatform.com/
https://www.youtube.com/@heightsplatform
https://www.facebook.com/heightsplatform/
https://instagram.com/heightsplatform
https://x.com/BryanMcAnulty

Check Out Bryan’s “Creator's Adventure Podcast”: https://podcasts.apple.com/us/podcast/the-creators-adventure-course-creation/id1608100988

Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

  continue reading

198 episodes

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