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The Use of Social Media in Sports Marketing
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Manage episode 516188911 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. Time Stamps: 0:30 Introduction - Social Media & Sports Marketing 1:26 Cleveland Browns “DawgPound” Logo Redesign Contest 4:25 Formula 1 & LEGO Partnership 6:55 Cleveland Cavaliers “Froggy” Meme 10:16 Lewis Hamilton’s Arrival at Ferrari 12:45 Conclusion - Overall Benefits of Social Media in Sports Resources: https://sproutsocial.com/insights/social-media-sports-marketing/ https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/ https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/ https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/ https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/ https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/
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99 episodes
MP3•Episode home
Manage episode 516188911 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. Time Stamps: 0:30 Introduction - Social Media & Sports Marketing 1:26 Cleveland Browns “DawgPound” Logo Redesign Contest 4:25 Formula 1 & LEGO Partnership 6:55 Cleveland Cavaliers “Froggy” Meme 10:16 Lewis Hamilton’s Arrival at Ferrari 12:45 Conclusion - Overall Benefits of Social Media in Sports Resources: https://sproutsocial.com/insights/social-media-sports-marketing/ https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/ https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/ https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/ https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/ https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/
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99 episodes
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