Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Use of Social Media in Sports Marketing

14:36
 
Share
 

Manage episode 516188911 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. Time Stamps: 0:30 Introduction - Social Media & Sports Marketing 1:26 Cleveland Browns “DawgPound” Logo Redesign Contest 4:25 Formula 1 & LEGO Partnership 6:55 Cleveland Cavaliers “Froggy” Meme 10:16 Lewis Hamilton’s Arrival at Ferrari 12:45 Conclusion - Overall Benefits of Social Media in Sports Resources: https://sproutsocial.com/insights/social-media-sports-marketing/ https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/ https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/ https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/ https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/ https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/
  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 516188911 series 1611710
Content provided by Digital PR Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital PR Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. Time Stamps: 0:30 Introduction - Social Media & Sports Marketing 1:26 Cleveland Browns “DawgPound” Logo Redesign Contest 4:25 Formula 1 & LEGO Partnership 6:55 Cleveland Cavaliers “Froggy” Meme 10:16 Lewis Hamilton’s Arrival at Ferrari 12:45 Conclusion - Overall Benefits of Social Media in Sports Resources: https://sproutsocial.com/insights/social-media-sports-marketing/ https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/ https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/ https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/ https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/ https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/
  continue reading

99 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play