Tracking Post iOS 14.5 – What You Need to Know

Digital Marketing Fastlane

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4y ago 5:11

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Apple’s iOS 14.5 updates have significantly impacted the advertising industry.

It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled.

So, what does it mean for you?

In today’s episode, I’m going over the data that we have since iOS 14.5 was released and how this update is affecting our industry.

Watch on YouTube: https://youtu.be/E2A4OwmTtZU

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