Best Kevin Urrutia Podcasts (2025)

1
How To Generate More UGC Content & Reviews For Your Brand | Loox Product Reviews & Photos 3:28

3y ago3:28

3:28

Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about the ability to capture an unscripted moment. It’s about creativity, authenticity, and perspective. It’s abo…

1
SEO In 2022 | Ft. Peter Rota 16:05

3y ago16:05

16:05

What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022? Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here - https://www.upwork.com/freelancers/~014e4868244c96f…

1
BRANDING vs. SELLING - What Should You Do First? - Moiz Ali 3:48

3+ y ago3:48

3:48

Many businesses put a lot of energy into making sure they have a nice branded company. However, the priority when you start a business is to make sales. So, what should you focus on? They are different tactics depending on which stage you’re at. So, in this new episode, I’m sharing a tweet from Moiz Ali that I think pictures pretty well what small …

1
How to Have a Trustful Healthcare Brand? – LegitScript 4:17

3+ y ago4:17

4:17

If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it. In addition to making sure people trust you enough to give your brand a try, you also want to make…

1
What Makes an Entrepreneur - Billionaire's Advice 3:21

3+ y ago3:21

3:21

Everyone had already had an idea and thought, "I should launch this!" Bot, how many people actually do? Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is. Get his advice and let us know …

1
The Easiest Way to Buy and Sell Startups – Successful Entrepreneur Tips 6:36

3+ y ago6:36

6:36

Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one? Let's discover MicroAcquire, the number one startup acquisition marketplace. I love this platform for a few reasons: -You get lots of information about the startups to easily make buying decisions, -It’s very useful if you’re looking for new id…

1
Anyword AI Product Demo - The Future of Copywriting - 2022 Marketing Trends 5:35

3+ y ago5:35

5:35

If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y) So I’m taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI. In this episode, I’ll show you how this…

1
High Converting Landing Pages - 5 Reasons Why - Marketing Tips 3:49

3+ y ago3:49

3:49

In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista. We used a format that has proven many times to get high conversion rates: the X reasons why format! We went for 5 reasons for this landing page, but depending on your brand and what you’re trying to communicate, it could be any oth…

1
TOP 8 DIGITAL MARKETING TRENDS IN 2022 9:41

3+ y ago9:41

9:41

2021 is almost over, and it’s important that you know how to navigate this new year. Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage. So I decided to share my top 8 digital marketing trends for the upcoming year! Ready to roc…

1
Learn how to predict future sales – Metorik – Product Review 9:13

3+ y ago9:13

9:13

Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik! Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna get! If you own or work for an eCommerce, I totally …

1
Advertising Crypto Products on Facebook – NFT – Brand Review 2:10

3+ y ago2:10

2:10

With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products. I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs. Check this out! Watch on YouTube: https://youtu.be/XAQTRAz5o4Y 🔎 STAY CONNECTED ► Website: https://voymed…

1
BEST Ad of the Week – Should Luxury Brands Do Discounts? - Mycube 3:33

3+ y ago3:33

3:33

Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes. You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any. In this video, I’m giving my point of view on whether or not luxurious companies should do discounts. Listen now and let …

1
Landing Page of the Week – Optimizing Checkout Flow - Advertorial by BugMD 8:56

3+ y ago8:56

8:56

In this new episode, I’m reviewing an advertorial from BugMD that I like. The landing page is really well thought out, with great headlines, illustrations, and copywriting. I’ll also show you how they optimize their checkout flow so that you can improve yours! They’re lots of interesting tricks BugMD uses that you can learn from. Listen now to get …

1
Voy Media’s Testimonial | Danny Morel 1:43

3+ y ago1:43

1:43

Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media. Check this out to hear what she has to say about us! Watch on YouTube: https://youtu.be/vqLUyF09nUA 🔎 LEARN MORE + CONTACT DANNY MOREL ► Website: https://www.morelglobal.com/ ► LinkedIn: https://www.linkedin.com/in/dannymorel/ ► Instagram: https://www.instagram.com/d…

1
Discover Different Types of Ads - Tech Start - Brand Audit 10:32

3+ y ago10:32

10:32

Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start. They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example. So in this new episode, I’ll be reviewing them, along with their landing pages! Join me to s…

1
Improve Customer Acquisition Costs - Remrise - Brand Audit 12:20

3+ y ago12:20

12:20

In this new episode, I’m auditing a brand that I like: Remrise! I’ll review their ads, landing pages, social media, Typeform quiz… Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly show how they’re different, and make effective use o…

1
Becoming a Successful Business Owner – Growth Tips | Ft. Kevin Nicholson 23:09

3+ y ago23:09

23:09

Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account. So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you. If you’re looking for advice on building and growing a company, becoming a succe…

1
My Best Tips for eCommerce Brands for 2022 0:42

3+ y ago0:42

0:42

Supply chain can be a big issue for eCommerce brands. So check out this video to get my best tips for 2022! Let me know in the comments what you think are the most important things to think about for 2022! Watch on YouTube: https://youtu.be/HUxO8ex2oI4 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrut…

1
BEST Ad of the Week - By Outstanding Foods 2:24

3+ y ago2:24

2:24

In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like. As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting. Listen now to get some inspiration for your next ads! Watch on YouTube: https://youtu.be/HH3dqIS-xEM 🔎 STAY CONNECT…

1
BEST Ad of the Week - Optimizing Sales - By Petlab Co 4:14

3+ y ago4:14

4:14

In today’s episode, I’m reviewing a video ad by Petlab Co that I really like. Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic. Your priority is to test and see how your content performs. Then, when you get a better understanding of what’s…

1
Landing Page of the Week – by Super Coffee 5:36

3+ y ago5:36

5:36

Today, I am reviewing a landing page by Super Coffee that I really like. They are a number of things they did great, including powerful headlines, social proof, checkout, and discount. Listen now to get inspiration for your next landing page and learn how to improve your campaigns’ conversion rates! Watch on YouTube: https://youtu.be/CQRXsAFQ1Yw __…

1
BEST Ad of the Week - Improve AOV and Customer Acquisition Cost - By LOCA Foods 2:14

3+ y ago2:14

2:14

✨ NEW AD OF THE WEEK! I’ve noticed that you guys enjoy this format, so here’s a new one! Today, I’m reviewing an ad by LOCA Foods. I like it a lot; they use strong imagery, copy, and CTA. But what I like the most is that this ad also shows how you can improve your AOV, customer acquisition cost, and help with your inventory. Check this out to learn…

1
Do Minimalistic Ads Stand Out? – Monos Carry-On 1:38

3+ y ago1:38

1:38

Depending on how big and known your brand is, the types of ads you should use are quite different. While some creatives might look nice, if people don’t know you, your ads won’t convert. So you want to look for ways to stand out more. This is why I decided to review an ad from Monos Carry-On today. Listen now to get my thoughts about minimalistic a…

1
BEST Ad of the Week - Easy Image Ad That Stands Out - By Stay Labs 1:44

3+ y ago1:44

1:44

In today’s episode, I’m reviewing an ad by Stay Labs that I really like. Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! Plus, you can do tons of variations of it. I’ll also give you some tips on how to improve your conversion r…

1
How to Crush Q4 in 2021! 37:30

3+ y ago37:30

37:30

Did you miss our Webinar on how to crush Q4 in 2021? Don’t worry: we recorded it! Listen to learn: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking. 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5. Essential entrepreneurial tips from us: Small business …

1
Important Google Ads Update – Data-Driven Attribution 7:57

3+ y ago7:57

7:57

As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns. The biggest change is that the new default attribution model is set to become Data-driven Attribution. Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some rese…

1
What Makes a Great Marketer? 4:16

3+ y ago4:16

4:16

Today I want to share with you a person I’ve learned a lot from; Ezra Firestone. They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce. Listen to this new episode to discover more about Ezra and see how you, too, can learn from him! Watch on YouTube: https://youtu…

1
BEST Ad of the Week - How to Respond to Complaints 3:23

3+ y ago3:23

3:23

No product or service is perfect. There will always be complaints because you can’t please everyone. But how do you react when most of the complaints are about the same thing? Do you ignore them, or do you address them? In today’s episode, I’m reviewing an ad by Atoms that I really like. What they did here is great: they created an ad as a response…

1
How to Skyrocket Q4 2021 | WEBINAR 1:31

3+ y ago1:31

1:31

How to skyrocket the most profitable quarter of the year? Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…) If you want to take advantage of all the opportunities it has to offer, you need to come prepared. This is why I am hosting a webinar on how to navigate Q4 efficiently. I will a…

1
What Should Your Landing Page Look Like? 8:07

4y ago8:07

8:07

Great landing pages will have a significant impact on the performance of your marketing campaigns. You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA. The 2 main types of landing pages are: -Lead generation landing pages: focuses on collecting information about your leads and customers. …

1
Understanding Conversion Optimization - Miracle - Brand Audit 19:34

4y ago19:34

19:34

Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth. They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more. Listen now to learn from their failures and successes and ge…

1
How to Monitor the Competition Using Mailcharts 6:35

4y ago6:35

6:35

It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why. By doing this, you can either find ways to differentiate from them or simply get inspired by their successes. In today’s episode, I will show you how to track competitors’ email campaigns using a very useful too…

1
BEST Ad of the Week – Advertorial by Rootine 2:16

4y ago2:16

2:16

In today’s episode, I’m reviewing an ad from Rootine that I really like. They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate. Listen now if you want to get more inspiration for your ads! Watch on YouTube: https://youtu.be/qMqiRcUFbYw 🔎 STAY CONNECTED ► Website: https://voy…

1
Facebook Ads Research Made Easy | ft. Eric Philippou 25:56

4y ago25:56

25:56

People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious. So understanding exactly who your target audience is and what their values and beliefs are, is extremely important. And if you want to run successful Facebook ads, you must understand how to research prop…

1
Facebook Ads Tutorial | Full Funnel Strategy | FREE COURSE 27:00

4y ago27:00

27:00

In this Facebook Ads course, you’re going to learn: ➡️ How to find audiences to begin selling immediately. ➡️ Which top of the funnel creatives you should be running to attract new customers. ➡️ How to win back customers after they have left your store. Listen now to better understand how to take your business to the next level. Watch on YouTube: h…

1
TOP 30 Copywriting Power Words 1:49

4y ago1:49

1:49

Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion. Listen to this new episode to get the top 30 copywriting power words! Make sure to try some in your ads, and let me know how it worked out for you. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrut…

1
Top 2021 Marketing Strategy | ft. Shauna Armitage 26:00

4y ago26:00

26:00

Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results. Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we disc…

1
How to Build a Brand Post iOS 14.5? 4:50

4y ago4:50

4:50

The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video: "Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU But does that mean it’s the end of advertising? Does that mean we won’t be able to target the right audience on Facebook anym…

1
Tracking Post iOS 14.5 – What You Need to Know 5:11

4y ago5:11

5:11

Apple’s iOS 14.5 updates have significantly impacted the advertising industry. It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled. So, what does it mean for you? In today’s episode, I’m going over t…

1
GIVEAWAY! Free Facebook Ad Course - ONE WEEK ONLY 1:51

4y ago1:51

1:51

Are you ready to become an ad expert? We are giving away our Facebook Ad Academy for FREE for a week. This course is the ultimate tool to learn how to make money online. Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally understood the secrets to successful Facebook ads. To ce…

1
What Makes a Successful Marketing Agency? | ft. Elias Crum 19:03

4y ago19:03

19:03

What is it like to start a marketing agency? Or to work for one? Do you want to know what the keys to building a successful marketing agency are? In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we’ll discuss the process of creating a new brand, the pros and cons, how re…

1
The Secrets to Building a Successful Local Business | ft. Neel Parekh 37:49

4y ago37:49

37:49

Some people think only big global companies generate lots of money. Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is definitely something you need. So, what are the tactics? W…

1
7 Easy Steps to Customer Loyalty 6:43

4y ago6:43

6:43

Having loyal customers is a game-changer. It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing. It’s also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend more and come back more often, which is super interest…

1
Do Facebook Ads Work? 1:50

4y ago1:50

1:50

Are Facebook ads worth it for your brand? Are Facebook ads only for B2C? What are the pros of Facebook ads? These are the kind of questions people ask a lot, and even more since the iOS updates. If you’re wondering what the answers are, listen to this new episode! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/…

1
Does Your ROAS Go Up As You Scale? 1:26

4y ago1:26

1:26

📈 You want the highest ROAS possible, right? 📈 And you want it to grow over time, right? Right. But I have unfortunate news for you: ROAS doesn’t go up as you scale. It’s perfectly normal, and there is a reason for that. Listen to this new episode to know why. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/Ke…

1
Net Promoter Score | The Best Way to Measure Customer Loyalty 5:57

4y ago5:57

5:57

How to know what your customers really think about your brand? Use Net Promoter Score (NPS). NPS is a simple survey asking how likely your customers are to recommend your brand. It is highly valuable to measure your company’s success based on customer loyalty and satisfaction. Understanding how and why to use NPS will definitely help your company g…

1
Email Marketing | Flows vs. Campaigns 5:40

4y ago5:40

5:40

📧 Do you know anyone that doesn’t have an email address? Probably not; everyone uses email. I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting customers. In this new episode, I will teach you the differen…

1
How to Understand the Impact of Your Marketing? 3:00

4y ago3:00

3:00

Measuring the performance of your marketing is key! If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful. An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done thr…

1
Analyzing Amazon Reviews for Ad Copy That Convert. 8:25

4y ago8:25

8:25

How can Amazon reviews be used for ad copy or product development? Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you will be able to understand what customers like and dis…

1
How to Get Amazon Reviews? 9:51

4y ago9:51

9:51

Why are Amazon reviews so important? Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to convince customers to buy from you over your competi…

Podcasts Worth a Listen

Kevin Urrutia Podcasts

Podcasts Worth a Listen