As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns.

The biggest change is that the new default attribution model is set to become Data-driven Attribution.

Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some research and look at a couple of websites first. Thus, Last-Click Attribution is not really accurate: is this last ad really the reason why they are making the purchase?

Instead of looking at the last step before the purchase, we want to analyze the whole journey.

In this new episode, I will explain in more detail what this new update means for you.

Read the full announcement here: https://blog.google/products/ads-commerce/data-driven-attribution-new-default/

Watch on YouTube: https://youtu.be/nXHgQrRi_ak

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