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Content provided by Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Postman's developer marketing with Kasey Byrne

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Manage episode 456348767 series 3610595
Content provided by Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences.

We also dig into the challenges of attribution in developer marketing and why curiosity about the product and user pain points is crucial. Whether you're in DevRel or developer marketing, this conversation offers fresh insights into what works—and what doesn’t.

See the transcript and more at https://developer.marketing

Get developer marketing for you or for your team.

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 456348767 series 3610595
Content provided by Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hoopy Limited and DuVinci Inc, Matthew Revell, and Adam DuVander or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences.

We also dig into the challenges of attribution in developer marketing and why curiosity about the product and user pain points is crucial. Whether you're in DevRel or developer marketing, this conversation offers fresh insights into what works—and what doesn’t.

See the transcript and more at https://developer.marketing

Get developer marketing for you or for your team.

  continue reading

6 episodes

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