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Ever wondered just how brands like Vercel, Auth0, and Twilio won enormous developer mindshare? In this podcast, we sit down with hands-on developer marketing leaders to dive into what they did, what went well, and what went wrong when they brought a developer-targeted product to market. And you can level-up your own developer marketing or DevRel career with our coaching and training program: https://developer.marketing
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Jon Gottfried recounts the founding story of Major League Hacking (MLH), from its origins in connecting university hackathon communities to becoming a platform that has reached over one million developers. He discusses pivotal moments like landing Dell as their first major sponsor and explains why word-of-mouth marketing outperformed paid acquisiti…
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Launching GitHub Copilot wasn’t just another product launch—it was a shift in how developers interact with AI. Alyss Noland breaks down the challenges of taking an experimental product from a skunkworks project to a widely adopted tool, while managing internal expectations and developer trust. Alyss shares what worked, what didn’t, and the lessons …
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The Accidental Rise of Live Coding on Twitch
42:47
42:47
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What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem. Sponsored by Developer Marketing i…
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Postman's developer marketing with Kasey Byrne
43:26
43:26
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Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences. We also dig into the challenges of attribution in developer mark…
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Marketing Duckbill Group with Corey Quinn
43:44
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Corey Quinn is hard to miss if you're even slightly interested in the AWS ecosystem. As founder of Duckbill Group, Corey built his brand on speaking frankly—and often humorously—about AWS billing headaches. In this episode, he reveals how he transformed Duckbill from a one-person consultancy into a trusted cloud cost management team. he shares his …
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Gonto, a pioneer in developer marketing and Auth0’s first marketer, reveals how he set out to build a version of marketing tailored for developers. His innovative approach played a key role in driving Auth0’s growth, ultimately leading to its IPO and $6.5 billion dollar acquisition. Brought to you by the developer narketing coaching and training pr…
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