AI needs no introduction. The implications of AI in the broadcast industry have been known and seen for a long time but perhaps never quite so prevalent as this year with the Writers Guild of America striking. On the flip side, there is huge excitement about the potential of AI and ML in enabling churn prediction, metadata enrichment, personalisation strategies, and more. In this episode, our hosts Simon McGrath and Alex Borland are joined by Dr Paul Stallard, Merapar Principal Architect and head of Internal AI practice, and Klaus Seiler, Merapar Technology Principal and Co-Founder,. They discuss the potential that AI has for broadcasters worldwide.

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