"Too much data, not enough insights!" It's a common complaint we hear when working with content owners and video service providers. In their 2024 Predictions, the DPP stated, "Everyone will need a Data Strategy". Most leaders in the media industry would agree that data is an organisational asset and that, coupled with people and creative ideas, hel…

Destination Cloud is back, and in this edition, our hosts Simon McGrath and Alex Borland are joined by Veena Chandran, Senior Solutions Architect at Amazon Web Services (AWS), and Chris Birkinshaw, Technology Principal at Merapar, to discuss all things AWS Personalize. With consumers expecting more from their OTT platforms, this episode explores ho…

AI needs no introduction. The implications of AI in the broadcast industry have been known and seen for a long time but perhaps never quite so prevalent as this year with the Writers Guild of America striking. On the flip side, there is huge excitement about the potential of AI and ML in enabling churn prediction, metadata enrichment, personalisati…

In this episode of Destination Cloud, our hosts Simon McGrath and Alex Borland are joined by Geert Vos, CTO and founder at Media Distillery, and Aiden van Latestein, principle senior architect at Merapar, to discuss all things metadata. From the origination of metadata to the content management systems along the supply and value chain – this episod…

The media and technology industry is both innovative and fast paced, meaning that no two years are the same – especially when you take into account the current economic climate and the ongoing cost of living crisis. In this episode of the Destination Cloud podcast, our hosts, Alex Borland and Simon McGrath invited TVBEurope Editor, Jenny Priestley,…

Have you ever wondered whether Agile is the right approach for you? How about Kanban, scrum or even waterfall? With so many different disciplines available, it’s hard to know which one will be best for you. In this episode of Destination Cloud, Alex Borland, VP Strategy & Business Development and Simon McGrath, VP Strategy & Portfolio are joined by…

Is it a particle or is it a wave? Is your business operating in a ‘wagile’ way? These are just a couple of the big questions that Merapar’s own Simon McGrath, VP Strategy & Portfolio and Alex Borland, VP Strategy & Business Development are discussing on the first episode of the Destination Cloud podcast series. Joined by Matt Duhig, Co-Founder & Ma…