It’s a tough job market out there right now for designers and other creative technologists. Many of us are wondering if there are other ways we might be able to use our skills, and some of us are considering an entrepreneurial path.

Our guest today has done just that. Marco Suarez has had an impressive career in design, but took an interesting turn into entrepreneurship. Marco started his career as a graphic designer, became an art director at Mailchimp (where Aarron had the pleasure of working with him), was product designer at Etsy, and the design systems lead at InVision, where Aarron and Eli both worked with him.

But in addition to design, Marco had another passion: coffee. In 2015 he started Methodical Coffee, in Greenville South Carolina. In 2019 Marco left his full time role in tech to focus on the business, and now Methodical has 3 cafes in Greenville, and ships coffee across the United States. We also partner with Methodical on our own Design Better Coffee (and as you’ll learn in this episode, we have a brand-new Design Better Tea).

We speak with Marco about the story of his transition from design to coffee entrepreneurship, how it felt to leave the world of tech, and how he applied his design skills to starting a business.

Bio

Marco Suarez is the co-founder and CEO of Methodical Coffee, a specialty coffee company based in Greenville, South Carolina. With a background in digital product design, Marco transitioned from a successful career in tech to building something tangible—spaces where people could gather and connect over great coffee. What began as a shared vision among friends evolved into a thriving business, with three cafes, a roasting operation, and a new headquarters dedicated to innovation and community.

Over the past decade, Marco has navigated the complex challenges of scaling a capital- and labor-intensive business, from hiring and HR hurdles to financial strategy. Drawing from 20 years of experience as a designer, he brings a rare blend of creative vision and business acumen to the role of founder. Passionate about creating exceptional customer experiences and sustainable business models, Marco continues to advocate for the powerful intersection of design and entrepreneurship.

Learn more about Methodical Coffee