The ONLY Marketing Metrics That Matter
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Marketers today are drowning in measurement options. From obsessive over-tracking to reporting irrelevant numbers to leadership, many teams struggle with data overload without gaining actionable insights.
In this episode of Demand Decoded, we identify the truly essential marketing metrics that directly impact business outcomes.
We reveal a practical framework for demonstrating marketing's value to the organisation, including effective approaches to quantify the often-elusive impact of brand initiatives.
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82 episodes