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How to Survive Your First Board Meeting as CMO
Manage episode 494783223 series 3463326
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In this episode, Dan speaks with Josh Bouk, Blend's US CEO, about surviving your first board meeting as a CMO. Drawing from 17 years of boardroom experience, Josh reveals the critical mistakes that cause marketing leaders to lose credibility and shares practical strategies for success.
Learn how to translate marketing metrics into business outcomes that investors actually care about, discover the key financial metrics every CMO must understand, and find out how to structure your presentation to demonstrate command of your market, business, and metrics in just 10 minutes.
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