5 B2B Marketing Tactics That Need to Stop Today
Manage episode 475601220 series 3463326
In this no-nonsense episode, we expose the uncomfortable truth about common B2B marketing practices that are misaligned with today's buyer journey.
We identify five specific tactics that data shows are consistently underperforming yet remain stubbornly prevalent across the industry.
Essential listening for forward-thinking B2B marketers ready to eliminate ineffective strategies and reallocate resources to methods that actually drive engagement and conversion.
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77 episodes