Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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Better Merch...Better Marketing: From Taylor Swift to Chicken Strips
MP3•Episode home
Manage episode 500455713 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Jade Crider and I break down Taylor Swift’s brilliant (and intentional) album announcement on the New Heights podcast, McDonald’s clever nano-influencer campaign for chicken strips, Mattel’s Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local events like the Coshocton Dog Fest and Roscoe Village Food Truck Festival.
…
continue reading
833 episodes
MP3•Episode home
Manage episode 500455713 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Jade Crider and I break down Taylor Swift’s brilliant (and intentional) album announcement on the New Heights podcast, McDonald’s clever nano-influencer campaign for chicken strips, Mattel’s Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local events like the Coshocton Dog Fest and Roscoe Village Food Truck Festival.
…
continue reading
833 episodes
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