Best Kirby Hasseman Podcasts (2025)

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Better Merch...Better Marketing: AI Glasses and Aldi Bags 26:10

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3h ago26:10

26:10

In this episode, Kirby and Jade talk about Meta AI glasses (cool tool or privacy nightmare?), Aldi’s oversized bag campaign, and lessons from the recent Branding Basecamp Customer Show. They also spotlight the 10x10 Deluxe Tent as the Product of the Week and give a shout-out to Baltic State Bank for their new branch in West Lafayette.…

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DMJ Ep 566 - Celebrating Women Leaders in Promo 11:48

2h ago11:48

11:48

In this weeks episode of Delivering #MarketingJoy I sit down with repeat rockstar Mandi Rudd to discuss celebrating women in promo, advice for women starting their careers, collaboration within the industry, and her recent projects and personal growth. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: ReBrands & Rising Stars 24:21

5d ago24:21

24:21

In this episode, Jade and Kirby talk about the lessons from the DC rebrand (and what every business can learn), share behind-the-scenes details as they prep for the Branding Basecamp Customer Show, celebrate Jade’s recognition as a PPAI Rising Star, spotlight the Big Un Chair from Brentwood, and give a shout-out to Coshocton’s own Marion Sutton.…

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DMJ Ep 565 - Understanding the Right Fit Buyer 14:05

10d ago14:05

14:05

In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with Doug Brown to discuss understanding the right fit buyer, setting truthful goals for business growth, the importance of daily actions, and so much more. Watch now!By Kirby Hasseman

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Lessons I Learned from One Month Out of the Office! 14:48

9d ago14:48

14:48

I recently took one whole month out of the office as an experiment to see how my team could handle my absence (spoiler alert: they did amazing). In this DMJ 1 on 1, I talk about how I prepared for the month, what went right and wrong, what I did during the month, and lessons I learned from the experience. Watch now!…

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Better Merch...Better Marketing: Trends for Q4 25:59

14d ago25:59

25:59

In this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it’s vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby’s n…

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DMJ Ep 564 - The Entrepreneurial Mindset 17:54

16d ago17:54

17:54

In this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!By Kirby Hasseman

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5 Lessons From My Newest Book "TARGET for Talent"! 8:48

17d ago8:48

8:48

It’s launch week for my newest book, TARGET for Talent! 🚀 In this episode, I pull back the curtain and share 5 key lessons you’ll take away from reading the book. Whether you’re a leader, HR professional, or business owner, these insights will help you rethink how you attract, engage, and retain top talent. Did I mention it's FREE on Kindle this we…

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Better Merch...Better Marketing: Perfect Pairings 25:55

21d ago25:55

25:55

In this episode, Jade Crider and Kirby Hasseman talk about the new Dancing with the Stars pairings (not really)—and what that teaches us about matching the right branded merch with the right message. Kirby shares details on his new book TARGET for Talent (coming next week), they chat about what shows they’re watching, spotlight the Grab and Go Kit …

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DMJ Ep 563 - Crafting Compelling Brand Stories 14:09

23d ago14:09

14:09

In this weeks episode of Delivering #marketingjoy Kirby Hasseman sits down with Greg Logan to discuss the power of emotional connection in branding, crafting compelling brand stories, the connection that movies have to marketing, and the role of conflict in marketing. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: Cracker Barrel Rebrand 27:42

28d ago27:42

27:42

In this episode, Jade Crider and Kirby Hasseman talk about the Cracker Barrel rebrand controversy, why form vs. function is a debate worth having, and what sequels can teach us about planning for success. They also spotlight Custom Appointment Calendars as the Product of the Week and give a shout-out to the Coshocton County Commissioners for drivin…

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DMJ Ep 562- Maximizing ROI From Your CPA 14:09

1M ago14:09

14:09

In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with CPA Chris Hervochon and discusses understanding cash reserves for entrepreneurs, the importance of regular financial reviews, and much more. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: Investing In You 23:26

1M ago23:26

23:26

In this episode of Better Merch…Better Marketing, Kirby and Jade dive into:Why investing in yourself always pays offHow to get back to basics when business slows downPlanning with intention as fall approachesProduct of the Week: Post-it® Transparent Notes with Custom Printed Cover& Shout-out to Coshocton Regional Medical Center’s incredible backpac…

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DMJ Ep 561 - The Future of Personalized Marketing 10:13

1M ago10:13

10:13

On this episode of Delivering #MarketingJoy Cairo Marsh joins the show to discuss "Relationship-nomics", the future of personalized marketing, and Maslow's Hierarchy of Needs in a business sense. Watch now!By Kirby Hasseman

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Build Your Brand With Appreciation Marketing 8:38

1M ago8:38

8:38

In the newest episode of Delivering #MarketingJoy 1on1, join me as I talk about appreciation marketing as a whole, the importance of customer relationships, and tactics for implementing appreciation marketing. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: From Taylor Swift to Chicken Strips 27:36

1M ago27:36

27:36

In this episode, Jade Crider and I break down Taylor Swift’s brilliant (and intentional) album announcement on the New Heights podcast, McDonald’s clever nano-influencer campaign for chicken strips, Mattel’s Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local e…

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DMJ Ep 560 - Key Lessons Learned Across Industries 15:30

1M ago15:30

15:30

In this weeks episode of Delivering #MarketingJoy Kirby sits down with Blair LaCorte and discusses key lessons Blair learned across industries, lessons about change, learning throughout the process, and balancing relationships rather than contacts.By Kirby Hasseman

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Better Merch...Better Marketing: Sydney Sweeney Marketing 26:51

2M ago26:51

26:51

In this episode, Jade and Kirby dive into Sydney Sweeney’s controversial American Eagle campaign, the power of cameos in marketing (looking at you, Happy Gilmore 2), and why now is the perfect time to start planning your year-end client gifts. They also highlight a beautiful branded cutting board and give a shout-out to the Coshocton Sunflower Fest…

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DMJ Ep 559 - Fixing the Trust Gap 12:41

2M ago12:41

12:41

On this week's episode of Delivering #MarketingJoy Tye DeGrange joins the show to discuss fixing the "trust gap", influencer marketing, affiliate marketing, and sifting through the metrics. Watch now!By Kirby Hasseman

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10 Tactics That Will Help You in Any Business (and Life) 9:54

2M ago9:54

9:54

In this episode of DMJ 1 on 1, Kirby shares 10 simple but powerful tactics that can help you succeed in any business. From focus and speed to gratitude, storytelling, and resilience, these are practical strategies you can start using today to grow personally and professionally.By Kirby Hasseman

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Better Merch...Better Marketing: Is Back With Season 2 25:25

2M ago25:25

25:25

We’re back! In this episode, Jade and Kirby talk about their big July changes (Jade’s cross-country move and Kirby’s “month out of the office”), break down Astronomer’s hilarious PR move featuring Gwyneth Paltrow, and explore how Instagram is becoming more of a search platform. Plus, we showcase the EZ Breezy Neck Fan—a perfect product for summer—a…

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DMJ Ep 558 - Understanding Social Media Attribution 16:19

2M ago16:19

16:19

In this weeks episode of Delivering #MarketingJoy Emeric Ernoult joins Kirby to discuss building a business without funding, the role of social media in marketing, understanding social media attribution, and balancing life and entrepreneurship. Watch now!By Kirby Hasseman

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DMJ Ep 557 - Sales Coaching and Modern Sales Conversations 10:26

2M ago10:26

10:26

On episode 557 of Delivering #MarketingJoy, Jenna Quaranta joins us to talk about launching her sales academy, coaching different personalities, and modern sales conversations. Watch now!By Kirby Hasseman

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How to Use Branded Merch to Build Culture 11:26

2M ago11:26

11:26

Branded merch isn’t just for customers — it’s a powerful tool to build culture, alignment, and pride inside your organization too.Let's breaks down how companies can use promotional products to reinforce core values, boost morale, and help employees feel more connected to the brand. Whether you're welcoming new hires, rolling out a campaign, or cel…

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DMJ Ep 556 - Telling Your Brand Story That Sticks 13:34

2M ago13:34

13:34

On episode 556 of Delivering #MarketingJoy, Kristen Sweeney joins us to talk about what most companies get wrong when telling their brand story, why "nobody cares" what you do, and 1 marketing trend that is both over AND under hyped! Watch now!By Kirby Hasseman

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DMJ Ep 555 - The Importance of Personal Branding 13:58

3M ago13:58

13:58

On episode 555 of Delivering #MarketingJoy, Former Miss Ohio Madison Miller joins us to discuss personal branding (and a foundational piece we often miss), a huge lesson she learned from her Miss Ohio journey, and advice she gives people about social media. Watch now!By Kirby Hasseman

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Personal Development Tips From Thought Leaders 11:21

3M ago11:21

11:21

Let's talk about 7 powerful personal development lessons from some of the world’s most respected thought leaders — including Tony Robbins, Ed Mylett, Mel Robbins, Jon Acuff, and more.These tips cover mindset, motivation, and how to level up your life in practical, meaningful ways. Whether you're chasing big goals or just trying to get 1% better eac…

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DMJ Ep 554 - Never Lose an Employee Again 14:45

3M ago14:45

14:45

It's time for a brand new episode of Delivering #marketingjoy! On this weeks episode, Joey Coleman joins us to talk about the importance of employee experience, onboarding and retaining employees, the employee journey phases, and connecting employee and customer experiences. Listen now!By Kirby Hasseman

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Better Merch...Better Marketing: The Season 1 Finale! 25:41

3M ago25:41

25:41

It's time for the finale of Season 1 of the Better Merch...Better Marketing podcast! This time Jade and Kirby talk about lessons from the podcast (so far), Jade's creative process on a large project, and what to expect from the Hasseman Marketing Customer show. They also showcase a new product that really measures up and give a shout-out to Good Bo…

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DMJ Ep 553 - Merch, Clients, and Green Trends 10:57

3M ago10:57

10:57

In this episode of Delivering #marketingjoy Stephanie Hinkle joins the show to talk about branded merch in marketing, the discovery phase in client engagement, trends and transparency in sustainable products, and keeping the creative muscle sharp. Listen now!By Kirby Hasseman

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10 Truths About Branded Merchandise 9:12

3M ago9:12

9:12

In this episode of DMJ 1 on 1, I talk about 10 things that I know to be true about branded merch...and how you can take action to make those improve your brand! Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: Infinite Workday 29:52

3M ago29:52

29:52

In this episode, Kirby and Jade dive into Microsoft’s new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towe…

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DMJ Ep 552 - Having Passion for Content Creation 11:21

3M ago11:21

11:21

It's time for episode 552 of Delivering #MarketingJoy! This time Halle Moore from PromoCorner joins us to talk about why it's important to LOVE your content, what it's like to work with family, and why it's important to have a real story in your content, and what is in her dream merch kit! Watch now!…

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Better Merch...Better Marketing: Improving Your Digital Real Estate 30:24

4M ago30:24

30:24

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out! Watch or listen now!…

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DMJ Ep 551 - Generating Leads and the Importance of Google Ads 10:15

4M ago10:15

10:15

On episode 551 of Delivering #MarketingJoy, Connor Widder joins us to talk about creating leads for your business (who doesn't want those?), tactics for quickly improving SEO, and how to get the most "bang for your buck" with your advertising dollars! Watch now!By Kirby Hasseman

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Better Merch…Better Marketing: Aggressive Versus Organic Marketing 29:48

4M ago29:48

29:48

On episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event…

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DMJ Ep 550 - Business Growth & Mentorship 10:22

4M ago10:22

10:22

On this week's episode of Delivering #MarketingJoy, Natalie O'Leary joins Kirby Hasseman to talk about overcoming challenges in business development, the importance of mentorship and learning, and peers and influencers who are inspiring her today. Watch Now!By Kirby Hasseman

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Better Merch...Better Marketing: Summer Motivation and Pet Peeves 31:02

4M ago31:02

31:02

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Summer Bucket list items, current Pet Peeves in Business (mainly Kirby just rants), challenging themselves this summer, and an item you will want to track your brand everywhere! Listen now!By Kirby Hasseman

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DMJ Ep 549 - The Business of Storytelling 14:33

4M ago14:33

14:33

On this episode of Delivering #MarketingJoy, Mike Michaelowicz joins us to talk about his new publishing partnership, why he is excited to help others succeed in publishing, companies he is looking to invest in, and tips to help potential authors succeed! Lots to cover! Listen now!By Kirby Hasseman

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Why You Shouldn't ONLY Use Social Media for Marketing 9:41

4M ago9:41

9:41

Why You Shouldn't ONLY Use Social Media for Marketing by Kirby HassemanBy Kirby Hasseman

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Better Merch...Better Marketing: Gen Z v Gen X Buying Habits 31:56

4M ago31:56

31:56

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more! Watch now!By Kirby Hasseman

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DMJ Ep 548 - The 10 Commandments of Branding 19:14

4M ago19:14

19:14

On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns 28:11

4M ago28:11

28:11

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.By Kirby Hasseman

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DMJ Ep 547 - Promo Marketing Trends & Strategy 16:09

5M ago16:09

16:09

Let's dive into a great sales and marketing conversation! This time on Episode 547 of Delivering #MarketingJoy, Savannah Dymtriw joins us to talk about creating human and personal sales experiences, how to make your marketing "collectible," and how to compare branded merch to a great appetizer and dessert! Watch now!…

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Better Merch...Better Marketing: Spring Cleaning For Your Merch 30:11

5M ago30:11

30:11

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise." Oh...and the Product of the Week is amazing!…

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DMJ Ep 546 - The Power of Podcasting 12:06

5M ago12:06

12:06

It's time for episode 546 of Delivering #MarketingJoy! This time Liz Brooks joins us to talk about the power of podcasting (to build your brand), why "better" can be better than bigger in podcasting, why it's important to be flexible, and the first steps to dive in. Watch the latest episode now!By Kirby Hasseman

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Better Merch...Better Marketing: Hot Takes On Work-Life Balance 25:15

5M ago25:15

25:15

This time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week!By Kirby Hasseman

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DMJ Ep 545 - Leveraging AI for Business and Creating Effective USPs 16:07

5M ago16:07

16:07

This week on episode 545 of Delivering #MarketingJoy Kirby sits down with author and business strategist Perry Marshall to discuss leveraging AI in business, Creating effective USPs, and navigating the 7 figure desert. Watch now!By Kirby Hasseman

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The 5 Steps to Growth and Change 6:18

5M ago6:18

6:18

The 5 Steps to Growth and Change by Kirby HassemanBy Kirby Hasseman

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Better Merch...Better Marketing: Mascots, Bad Advice & Gummy Bears 29:42

5M ago29:42

29:42

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!By Kirby Hasseman