In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Theresa Goodwin, founder of BoldThink, a brand advisory marketing firm. Theresa shares her journey of starting her business out of a need for flexibility as a parent, the lessons she learned along the way, and the importance of defining one's niche in the market. They discuss the significance of having a sales strategy, the challenges of saying no to potential clients, and the value of building a strong support network. Teresa emphasizes the need for entrepreneurs to start without waiting for perfection and to focus on growth and scaling their businesses effectively. takeaways

• Starting a business can be driven by personal needs, like family.
• It's important to define your business size based on your lifestyle.
• Sales training can significantly impact business growth.
• You don't know what you don't know until you face challenges.
• Saying no to clients can be crucial for long-term success.
• Building a network is essential for business growth.
• Perfectionism can hinder the launch of great ideas.
• Consider when it's time to grow and scale your business.
• Focus on working on the business, not just in it.
• Having a support system is key to navigating entrepreneurship.

You can learn more about Theresa on LinkedIn https://www.linkedin.com/in/theresamgoodwin/ or her company website https://boldthinkcreative.com/

Subscribe to the Default Profitable podcast on your favorite podcast platform or visit http://defaultprofitable.com for 100+ episodes about how Indianapolis businesses get built