Are you an aspiring entrepreneur or a seasoned business owner looking to sharpen your skills and grow your business? The Default Profitable podcast delivers powerful lessons from real bootstrapped business owners who have navigated the ups and downs of starting, running, and scaling their ventures. Join Matt Nettleton and tap into a wealth of knowledge and firsthand experiences, learn to avoid common pitfalls, and stay ahead of industry trends. Whether you’re launching your first venture or ...
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Matt Nettleton Podcasts
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Dave Gulas, President and Co-Founder of EZDC 3PL: From Pharma Hustle to Logistics Grind – Why Sales is Your Real Lifeline
27:03
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27:03In this episode of Default Profitable, We sit down with Dave Gulas to unpack his shift from two decades in pharma sales to launching EZDC 3PL, a warehousing and fulfillment powerhouse for e-commerce brands. We dive into the raw realities of starting up – from spotting gaps in customer service to navigating pivots, building an online presence, and w…
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Jim Effner, President & CEO of P2P Group: Why Life Insurance is the Unsung Hero of Family Security
20:56
20:56
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20:56In this episode of Default Profitable, host Matt Nettleton sits down with Jim Effner, a 36-year veteran of the financial services and life insurance industry. Jim shares his journey from building a massive Northwestern Mutual operation with 400 people and five buildings to founding P2P Group, a lean sales training firm laser-focused on boosting pro…
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Ep 158 Mikkel Thorup, CEO of ExpatMoney: Dropping Out and the Secret Path to Offshore Millions
29:45
29:45
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29:45Welcome aboard another episode of Default Profitable, where we get real about the strategies that turn businesses into consistent cash machines. This time, I sat down with Mikkel Thorup, the expat expert who's bootstrapped his way from a tough school experience to running a 32-person team at ExpatMoney.com. We dive into his wild backstory—getting l…
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Ep 157 Danny Bobrow, Dental Marketing Expert and Founder of Climb for a Cause: Swapping Boss Headaches for Your Own Empire
25:21
25:21
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25:21Hey folks, buckle up for a no-nonsense chat with Danny Bobrow, who's turned a string of "you're fired" moments into a powerhouse career helping dentists crush it in marketing and beyond. We dive into his wild ride starting back in '89, when dental marketing was basically a swear word, and how he built a niche empire by spotting what pros really nee…
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Ep 156 Mark Shriner, CEO of Breeze Docs: From Corporate Waves to Startup Winds
29:50
29:50
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29:50By Matt Nettleton
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Ep 155 Azgari Lipshy: Serial Entrepreneur and Founder of Azgari: Serial Entrepreneur Launching Service Based Businesses in 90 days
21:05
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21:05Have you ever wondered what it's like to bootstrap a supplement line as a kid, then pivot to lingerie exports and construction gigs? What does it take to bounce back from near-bankruptcies and turn those lessons into an 8-phase blueprint that guarantees launches in 120 days? How can you snag SBA loans, nail competitive edges, and start cash-positiv…
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EP 153 George Turkette, Founder of Turchetti's on Starting a Successful Salumeria
22:56
22:56
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22:56In this episode of Default Profitable, Matt sits down with George Turkette, the guy behind Turchetti's, Indy's own USDA-certified wholesale salumeria cranking out top-notch charcuterie. We get into his wild ride from being a broke line cook in downtown restaurants to accidentally launching a business after a chance meeting – maybe with a little win…
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Ep 153 Jason Barnaby, Founder of Firestarters Inc.: Igniting Your Passion Ain’t Easy, But It’s Worth It
23:39
23:39
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23:39What does it take to turn your passion into a thriving business? In this episode of the Default Profitable podcast, host Matt Nettleton sits down with Jason Barnaby, the dynamic founder of Firestarters Inc., to explore the rollercoaster journey of entrepreneurship. From his days as a ski bum in Colorado to running a coffee shop in Poland and foundi…
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Ep 152 Matt Hunckler, Founder of Powderkeg: Accidental Communities That Spark Real Business Fireworks
27:41
27:41
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27:41In this episode of the Default Profitable Podcast, I sit down with Matt Hunckler, a serial entrepreneur who's turned bruises and breakthroughs into a thriving tech community powerhouse. We dive into his journey from digitizing vinyl records in high school to founding Powderkeg, chatting about the gritty realities of starting service businesses, nav…
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Ep 151 Lessons Learned From The First 150 Episodes (and What Comes Next)
6:40
6:40
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6:40Matt Nettleton, Host of Default Profitable: Bootstrapped Businesses Don't Need a Plan—Just Guts and Adjustments In this milestone episode of Default Profitable, host Matt Nettleton takes a solo dive into the podcast's journey after 150 episodes, reflecting on the raw realities of bootstrapped businesses. Drawing from interviews with 143 Indianapoli…
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Ep150 Ashley Beck Cuellar, Founder of Sales Spark: I Thought Everyone Had a Sales Coach
23:44
23:44
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23:44In this episode of Default Profitable, I sit down with Ashley Beck Cuellar, a sales powerhouse who's traded 17 years of slinging automotive direct mail for building her own coaching empire. We dive into the wild ride of leaving a cushy gig at Perk Marketing, the eye-opening realities of entrepreneurship, and why having an outside sales coach isn't …
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Ep149 Mike Hurley, Founder of WarmUp: Pivoting from SaaS Sorrow to Agency Success
29:07
29:07
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29:07In this episode of Default Profitable, I sit down with Mike Hurley, a lifelong Indianapolis resident who's turned his sales and marketing savvy into a thriving digital agency called WarmUp. We dive into his journey from side hustle to full-time venture, including the tough pivot after losing a co-founder during COVID, and how he's navigated the wil…
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Ep148 Josh Brammer, Founder of Lantern: Don't Feed the Growth Monster – Or It'll Devour Your Dreams
29:50
29:50
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29:50In this episode of Default Profitable, host Matt Nettleton chats with Josh Brammer, a seasoned marketing veteran turned business coach, about the gritty realities of starting, running, and scaling creative businesses. Drawing from his experience managing four agencies, selling one, and now guiding solopreneurs through Lantern, Josh shares candid in…
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Ep147 Chris Theisen, Founder of Bullpen Consulting: From Layoff Strikeouts to Solopreneur Home Runs
27:54
27:54
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27:54In this episode of the Default Profitable Podcast, host Matt Nettleton chats with longtime acquaintance Chris Theisen about the rollercoaster of building a marketing business in Indianapolis. They dive into Chris's 15-year evolution from social and digital marketing roles to founding Bullpen Consulting in early 2024, sparked by a corporate layoff. …
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Ep146 Patrick O'Donnell, Outsourced VP of Sales at Sales Xceleration and Co-Owner of Barringer's Tavern: From Corporate Comfort to Entrepreneurial Chaos
22:24
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22:24In this episode of Default Profitable, host Matt Nettleton chats with Patrick O'Donnell, a serial entrepreneur who traded a stable corporate career in sales leadership for the unpredictable world of small business ownership. Patrick opens up about his transition from large public companies to launching a fractional sales leadership practice with Sa…
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Ep145 Chris Wilkey, Professor and Director of the Center for Professional Selling at Ball State University: From DJ Gigs to Sales Mastery – Why Listening Trumps Talking Every Time
25:41
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25:41In this episode of Default Profitable, host Matt Nettleton chats with Chris Wilkey about the evolution of professional selling, drawing from Chris's eclectic career path that spans software sales, running a digital marketing agency and wedding DJ business, to leading Ball State's Center for Professional Selling. They dive into the misconceptions of…
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Ep144 Daniel Herndon, Brand Strategist and Founder of HRNDN: Your Secret Weapon for Building a Business Empire
23:35
23:35
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23:35In this episode of Default Profitable, host Matt Nettleton chats with Daniel Herndon about the raw realities of launching, pivoting, and scaling a business. From his roots in a touring rock band to becoming a sought-after brand strategist, Daniel shares his journey of turning side hustles into sustainable ventures, emphasizing how charging upfront,…
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Ep143 Shane Nichols, Author of White Collar Prospecting: Say Goodbye to Soul-Crushing Cold Calls
19:23
19:23
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19:23In this episode of Default Profitable, host Matt Nettleton chats with Shane Nichols, a seasoned media sales veteran turned author, about his journey from traditional sales roles in newspapers, magazines, radio, TV, and college sports sponsorships to launching a side hustle based on innovative B2B prospecting strategies. Shane shares how post-COVID …
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Ep142 Eric Dunaway, Assistant Professor of Economics at Wabash College
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24:53Join host Matt Nettleton as he sits down with Eric Dunaway, an assistant professor of economics at Wabash College. They delve into the unique approach Wabash takes towards business education, emphasizing real-world experience over traditional classroom learning. Eric shares insights on the importance of critical thinking, the role of randomness in …
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Ep141 Andrew Johnson, Owner Northbrook Brewing
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22:53Join host Matt Nettleton as he sits down with Andrew Johnson, co-founder of Northbrook Brewing in Arcadia, Indiana. Discover the inspiring journey of how Andrew transitioned from a special education teacher to a successful brewery owner. Learn about the challenges, triumphs, and lessons learned along the way. Key Highlights: Andrew's background and…
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Ep140 Andrea Liebross, Author "She Thinks Big", Life Coach and Podcast Host
24:41
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24:41In this episode of the Default Profitable Podcast, host Matt Nettleton sits down with Andrea Liebross to explore the intricacies of starting and growing a small business. Andrea shares her journey from corporate life to entrepreneurship, emphasizing the importance of mindset, planning, and support systems. Key Takeaways: The significance of integra…
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Ep139 Andrea Simpson, Co-Founder of Orangily
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25:35In this episode of the Default Profitable Podcast, host Matt Nettleton sits down with Andrea Simpson, co-founder of Orngeli, a wellness bottle shop and community space. Andrea shares her journey of starting a specialty business with her sister, the challenges and successes they've faced, and the importance of building relationships in entrepreneurs…
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Ep138 Derek Hammer CEO of The Hammer Companies
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29:01In this episode host Matt Nettleton talks with Derek Hammer, CEO of the Hammer Companies, to discuss the journey of starting and growing multiple businesses. From the inception of Hammer Lighting and Grip to the challenges faced during the pandemic, Derek shares insights on entrepreneurship, the importance of having a business plan, and the value o…
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Ep137 Jenn Lisak Golding Founder and CEO Founder and CEO Sapphire Strategy
22:00
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22:00In this episode host Matt Nettleton interviews Jenn Lisak Golding. Jenn is Founder and CEO of Sapphire Strategy, a digital marketing agency that blends rich data with experienced-back intuition to optimize marketing performance for service-based businesses and nonprofits. An award-winning strategist, Jenn’s developed the Marketing Lifecycle Model: …
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Ep136 Darren Cooper Founder and Lead Creative 1898 Creative
22:18
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22:18In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Darren Cooper, the founder of 1898 Creative. They discuss Darren's journey from musician to entrepreneur, the challenges of building a creative business, and the importance of mindset and finding a niche in content creation. Darren shares valuable insights on surroun…
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Ep135 Andrew Curtis, President and Founder Fuel VM
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26:15In this episode host Matt Nettleton interviews Andrew Curtis. Andrew is president and founder of FUEL VM. He and his company have been leaned on as a marketing leader for such organizations as Boy Scouts of America, Trinity Broadcasting Network and the Indiana State Museum and Historic Sites. He’s a pragmatic marketing mind who embraces both creati…
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Ep134 Chuck Gillespie Executive Director Executive Director Indiana Association of PHCC
22:04
22:04
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22:04Chuck recommends a few books It's the Manager - Jim Clifton and Jim Harter (any Gallup Book is a must read) The 7 Day Weekend - Ricardo Semler (made me rethink culture) The Growth Delusion - David Pilling (made me realize how what we measure matters) The Boys in the Boat by Daniel James (Just oner of the best inspirational stories and a good movie)…
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In this episode, host Matt Nettleton and guest Jeff Farren discuss the intricacies of selling a business. They explore the importance of preparing for an exit strategy well in advance, the psychological aspects of letting go of a business, and the necessity of having proper documentation and financial records. The conversation also delves into the …
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In this episode, Matt Nettleton and Jeff Farren discuss the intricacies of buying and selling businesses. They explore the motivations behind purchasing a business, the transition from employee to owner, and the importance of financial transparency. Jeff shares insights on identifying good business opportunities, evaluating customer relationships, …
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In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Ray Mills, a seasoned video producer and entrepreneur. Ray shares his journey from working in a Christian organization for 20 years to becoming the owner of RM Media, a video production company. He discusses the challenges he faced while transitioning from a stable jo…
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Ep130 Jen Edds, Head Broad in Charge at Brassy Broadcasting
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21:52In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Jen Edds, the head of Brassy Broadcasting Company. They discuss Jen's journey from a corporate job to starting her own podcasting business, the importance of clarity in identifying ideal clients, and the significance of community in the podcasting world. Jen shares va…
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Ep129 Michael Salemi, Co Owner, Colored Threads
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25:22In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Michael Salemi, co-owner of Colored Threads, about his journey from corporate America to entrepreneurship. Michael shares insights on the challenges of starting a business, the importance of patience, and the evolution of their business plan. He emphasizes the need f…
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Ep128 Jessica Roosa, Founder, This Old Farm
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24:59In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Jessica Roosa, a first-generation farmer and meat processor. Jessica shares her journey from being a chemist to starting her own business in meat processing and sales, focusing on natural foods and supporting local farmers. She discusses the challenges and failures sh…
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Ep127 Maggie and Derek Higgins, Owners Hometown Roofing
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21:24In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Derek and Maggie Higgins, a couple who run a successful roofing business together. They share their journey from education majors to entrepreneurs, discussing the challenges and successes they faced along the way. The conversation covers the importance of passion ove…
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Ep126 Phil Shumacher, Owner & Contracting Plumber, Prime Plumbing and Drains
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20:15In this episode of the Default Profitable podcast, host Matt Nettleton interviews Phil Schumacher, a plumbing entrepreneur who shares his journey from a career in criminal justice to starting his own plumbing business. Phil is someone who truly understands the power of integrity and expertise in the service industry. As the leader of Prime Plumbing…
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Ep125 Travis Brown, Founder + Fractional CMO, MOJO Up
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24:35In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Travis Brown, CEO and founder of Mojo Marketing and Media. They discuss the challenges and successes of starting a creative business, the importance of having a solid plan, and the lessons learned from navigating the entrepreneurial landscape. Travis shares his journ…
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In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Jeff Godby, owner of Godby Home Furnishings, about the journey of running a family-owned business. Jeff shares insights on transitioning leadership, the importance of company culture, and the challenges of maintaining profitability in a competitive market. He emphasi…
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Ep123 Joel Sheets Partner Black Tie Builders
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21:20In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Joel Sheets, co-owner of Black Tie Builders, about his journey in the home services industry. Joel shares insights on starting and growing a home remodeling business, the importance of passion in work, and the lessons learned from scaling a business. He emphasizes th…
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Ep 122 Matt Crowder Principle Mapp3d Solutions
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20:25In this episode of the Default Profitable podcast, host Matt Nettleton interviews Matt Crowder, a successful entrepreneur who transitioned from a corporate job to starting his own business. They discuss Crowder's journey, the challenges he faced, particularly during the COVID-19 pandemic, and how he adapted his business model from photography to la…
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Ep121 Dan Hanrahan Founder Neighbor Serve
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22:11In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Dan Hanrahan, a seasoned entrepreneur who shares his journey from tech recruiting to launching multiple businesses in the home services sector. Dan discusses the importance of profitability, the challenges of transitioning from tech to local services, and the mission …
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Ep120 Jennifer Pope Baker Founder MVP Giving
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24:07In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Jennifer Pope Baker, founder and CEO of MVP Giving, a philanthropic services firm focused on the professional sports community. They discuss Jennifer's journey in the nonprofit sector, the complexities of charitable giving, and the importance of understanding nonprof…
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Ep119 Chris Konow CEO Clean Slate Technologies
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19:43In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Chris Konow, CEO of Clean Slate Technology Group. They discuss Chris's journey from a liberal arts background to leading a technology consulting firm, the challenges of transitioning from sales to a leadership role, and the importance of building a strong company cul…
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Ep118 Danielle Wernert Owner of Upskilled Consulting
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20:06In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Danielle Wernert, a business owner in the trades industry. Danielle shares her journey from starting as an executive assistant to opening a trade school and eventually launching her own consulting business, Upskilled Consulting. The conversation covers the challenges…
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Ep117 Jim Money Community, Connections and Counseling
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22:50In this episode of the Default Profitable Podcast, Matt Nettleton interviews Jim Money. Jim shares his extensive career journey from a controller to the president of a large organization. He discusses the valuable lessons learned throughout his career, particularly the importance of leadership, mentorship, and the need for community involvement. Ji…
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From Gelato to Jiffy Lube: A Business Journey. In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Steve Sanner, who shares his entrepreneurial journey from starting a gelato business to building and exiting 52 Jiffy Lube locations. Steve discusses the challenges he faced, the importance of understanding financial mar…
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Ep115 John Delucia Chief Lending Officer Citizens State Bank
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25:46In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with John DeLucia, a seasoned business banker, about the critical role of local banks in supporting small to medium-sized businesses. They discuss the importance of financial literacy, the value of having a dedicated banker, and the lessons learned from years of experienc…
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Ep114 Ken Carite Owner PROSHRED Indianapolis
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22:11In this episode, Ken Carite shares his journey from a corporate career to entrepreneurship, discussing the challenges and lessons learned along the way. He emphasizes the importance of understanding cash flow, the significance of having a clear purpose, and the need to take action rather than over-plan. Ken also highlights the value of company cult…
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Ep113 Ted Brown Owner Safeguard Solutions
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20:28In this episode of the Default Profitable Podcast, host Matt Nettleton speaks with Ted Brown, co-founder of Safeguard Solutions, about the journey of starting a father-son business in the construction industry. Ted shares insights on the challenges and successes of entrepreneurship, the importance of quality in service delivery, and the lessons lea…
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Ep112 Mishell Cox CEO and Owner Cox Roofing
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19:27In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Mishell Cox, co-owner of Cox Roofing. Mishell shares her journey from business school to becoming a successful entrepreneur in the roofing industry. She discusses the challenges and lessons learned along the way, including the importance of hiring the right people, th…
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In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Theresa Goodwin, founder of BoldThink, a brand advisory marketing firm. Theresa shares her journey of starting her business out of a need for flexibility as a parent, the lessons she learned along the way, and the importance of defining one's niche in the market. The…
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