In this episode, Matt Nettleton interviews Amanda Parker, the president and owner of Collective Alternative, a full-service marketing firm. They discuss Amanda's journey of starting and growing her business, the importance of strategy in marketing, and the challenges and rewards of being a business owner. Amanda shares her passion for helping small businesses and her commitment to making a positive impact on their success. They also touch on the importance of sales skills and the need for a solid business plan. Overall, the conversation provides valuable insights and advice for aspiring entrepreneurs.

• Starting a marketing business requires strategy and a focus on profitability.
• Understanding sales and having strong sales skills are crucial for business success.
• Having a clear mission and passion for helping small businesses can drive growth and success.
• Creating a solid business plan and being prepared for challenges is essential.
• Building relationships and providing value to clients are key to long-term success.

You can learn about Amanda on her company website https://www.collectivealternative.com/ or connect with her on LinkedIn https://www.linkedin.com/in/amandalparker/

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