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Masters of Publishing 4: Secrets to Winning Big with Game Monetization!
Manage episode 517484195 series 2405979
Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.đ Learn how to integrate ads and IAP without sacrificing retention.
731 episodes
Manage episode 517484195 series 2405979
Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.đ Learn how to integrate ads and IAP without sacrificing retention.
731 episodes
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