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Masters of Publishing 4: Secrets to Winning Big with Game Monetization!

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Manage episode 517484195 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.👉 Learn how to integrate ads and IAP without sacrificing retention.

  continue reading

731 episodes

Artwork
iconShare
 
Manage episode 517484195 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.👉 Learn how to integrate ads and IAP without sacrificing retention.

  continue reading

731 episodes

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