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The story of American Express' entry into Nigeria
Manage episode 245212549 series 2563216
Visa, Mastercard, and Verve. These are currently the dominant card networks in Nigeria. But in September 2018, American Express - the world's largest integrated global payments platform - made waves by announcing their entry into the market.
In this episode, we speak with Catherine Malec, Vice President of Business Development at American Express. Catherine shares a brief history of Amex, what Amex looks for in local partners, and exactly what American Express' launch means for card users and business owners.
In this episode, we talk about
01:12 - Catherine's journey from animal physiology to marketing
04:41 - What it means to be the world's largest global payments network
05:10 - A brief history of American Express
08:19 - American Express' Africa presence
10:31 - [Paystack Merchant Alert] Introducing Cowrywise paystack.com/cowrywise
13:20 - Behind the scenes of the Amex launch in Nigeria
16:52 - What the launch means for Amex users within and outside Nigeria
21:09 - What Amex looks for in local partners
27:29 - The most important question
Links Mentioned
Follow Us
The Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.
Decode Fintech is brought to you by Paystack
Paystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.
12 episodes
Manage episode 245212549 series 2563216
Visa, Mastercard, and Verve. These are currently the dominant card networks in Nigeria. But in September 2018, American Express - the world's largest integrated global payments platform - made waves by announcing their entry into the market.
In this episode, we speak with Catherine Malec, Vice President of Business Development at American Express. Catherine shares a brief history of Amex, what Amex looks for in local partners, and exactly what American Express' launch means for card users and business owners.
In this episode, we talk about
01:12 - Catherine's journey from animal physiology to marketing
04:41 - What it means to be the world's largest global payments network
05:10 - A brief history of American Express
08:19 - American Express' Africa presence
10:31 - [Paystack Merchant Alert] Introducing Cowrywise paystack.com/cowrywise
13:20 - Behind the scenes of the Amex launch in Nigeria
16:52 - What the launch means for Amex users within and outside Nigeria
21:09 - What Amex looks for in local partners
27:29 - The most important question
Links Mentioned
Follow Us
The Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.
Decode Fintech is brought to you by Paystack
Paystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.
12 episodes
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