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Paga's 10 year journey to mobile wallet dominance in Nigeria

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Manage episode 245212550 series 2563216
Content provided by Paystack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paystack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Paga is one of a handful of non-bank companies that have succeeded in building a truly mainstream financial product in Nigeria.

Over 11 million Nigerians use Paga's mobile wallet to send and receive money and pay their bills. In 2018, the Nigeria Inter-Bank Settlement System (NIBSS) recognized Paga with an award for being the top mobile money operator, by transaction count, for the third year in a row.

Paga recently celebrated their 10 year anniversary, and in this episode, Paga CEO Tayo Oviosu tells us the story of how his team built a B2C African fintech success over the course of a decade.

In this episode, we talk about

03:11 - Why Tayo built Paga

09:27 - How Paga drives brand awareness

13:32 - [Paystack Merchant Alert] Introducing PiggyVest paystack.com/piggyvest

16:20 - All the ways you can use Paga's USSD offering to access services

17:38 - How Tayo sees Paga's offerings evolving over time

20:15 - The most surprising trend Tayo has witnessed from his time in the payments industry

22:56 - Paga's international expansion strategy

26:01 - Why building in-house was tough, and totally worth it

Follow Us

The Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.

Decode Fintech is brought to you by Paystack

Paystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 245212550 series 2563216
Content provided by Paystack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paystack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Paga is one of a handful of non-bank companies that have succeeded in building a truly mainstream financial product in Nigeria.

Over 11 million Nigerians use Paga's mobile wallet to send and receive money and pay their bills. In 2018, the Nigeria Inter-Bank Settlement System (NIBSS) recognized Paga with an award for being the top mobile money operator, by transaction count, for the third year in a row.

Paga recently celebrated their 10 year anniversary, and in this episode, Paga CEO Tayo Oviosu tells us the story of how his team built a B2C African fintech success over the course of a decade.

In this episode, we talk about

03:11 - Why Tayo built Paga

09:27 - How Paga drives brand awareness

13:32 - [Paystack Merchant Alert] Introducing PiggyVest paystack.com/piggyvest

16:20 - All the ways you can use Paga's USSD offering to access services

17:38 - How Tayo sees Paga's offerings evolving over time

20:15 - The most surprising trend Tayo has witnessed from his time in the payments industry

22:56 - Paga's international expansion strategy

26:01 - Why building in-house was tough, and totally worth it

Follow Us

The Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.

Decode Fintech is brought to you by Paystack

Paystack helps Africa's most successful fintechs build powerful and scalable financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.

  continue reading

12 episodes

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