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Scaling Efficient Marketing Through Generative AI Automation with Lillian Pierson of Data-Mania
Manage episode 501333780 series 3482550
AI is everywhere, but what does meaningful adoption actually look like in marketing? We’re joined by Lillian Pierson, Fractional CMO and Growth Advisor of Data-Mania, to unpack how organizations can use AI strategically to drive results. Lillian outlines practical examples and a maturity model for AI in marketing, helping teams align tech with business outcomes. She breaks down where AI delivers the most value — from low-risk productivity tools to fully automated, cross-functional workflows — and offers guidance on the metrics that matter, how to tackle data fragmentation and why upskilling is critical for growth.
Key Takeaways:
00:00 Introduction
02:53 AI shifts marketing from manual campaigns to real-time systems.
05:29 Marketing success with AI depends more on strong data foundations than flashy tools.
10:41 The bigger the AI investment, the more strategic de-risking it needs.
15:59 Humanic uses AI to find hidden user segments from behavioral data.
19:57 Marketing issues often stem from data silos and fragmentation.
22:22 Without a data layer, ad algorithms can’t optimize or validate market fit.
26:27 AI bridges marketing and tech through vibe coding and automation.
30:29 Try vibe coding tools — you’ll be surprised what you can build.
Resources Mentioned:
https://www.linkedin.com/in/lillianpierson/
Data-Mania | LinkedIn
https://www.linkedin.com/company/data-mania/
Data-Mania | Website
https://www.data-mania.com/
https://cursor.com/
https://windsurf.com/editor
https://www.humanic.com/
https://growthsolutions.in/
Thanks for listening to the “Data Masters Podcast.” If you enjoyed this episode, be sure to subscribe so you never miss our latest discussions and insights into the ever-changing world of data.
#DataStrategy #DataManagement #DataMastersPodcast
53 episodes
Manage episode 501333780 series 3482550
AI is everywhere, but what does meaningful adoption actually look like in marketing? We’re joined by Lillian Pierson, Fractional CMO and Growth Advisor of Data-Mania, to unpack how organizations can use AI strategically to drive results. Lillian outlines practical examples and a maturity model for AI in marketing, helping teams align tech with business outcomes. She breaks down where AI delivers the most value — from low-risk productivity tools to fully automated, cross-functional workflows — and offers guidance on the metrics that matter, how to tackle data fragmentation and why upskilling is critical for growth.
Key Takeaways:
00:00 Introduction
02:53 AI shifts marketing from manual campaigns to real-time systems.
05:29 Marketing success with AI depends more on strong data foundations than flashy tools.
10:41 The bigger the AI investment, the more strategic de-risking it needs.
15:59 Humanic uses AI to find hidden user segments from behavioral data.
19:57 Marketing issues often stem from data silos and fragmentation.
22:22 Without a data layer, ad algorithms can’t optimize or validate market fit.
26:27 AI bridges marketing and tech through vibe coding and automation.
30:29 Try vibe coding tools — you’ll be surprised what you can build.
Resources Mentioned:
https://www.linkedin.com/in/lillianpierson/
Data-Mania | LinkedIn
https://www.linkedin.com/company/data-mania/
Data-Mania | Website
https://www.data-mania.com/
https://cursor.com/
https://windsurf.com/editor
https://www.humanic.com/
https://growthsolutions.in/
Thanks for listening to the “Data Masters Podcast.” If you enjoyed this episode, be sure to subscribe so you never miss our latest discussions and insights into the ever-changing world of data.
#DataStrategy #DataManagement #DataMastersPodcast
53 episodes
All episodes
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