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Customer Personas vs Customer Segmentation

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Manage episode 467125355 series 3629438
Content provided by Roman Villard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roman Villard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

📊 How to Use Customer Segmentation to Boost Retention & Growth | DataFuel Podcast
🔔 Subscribe for more data-driven business strategies!
📢 Are you still relying on marketing personas alone? It’s time to go beyond gut instinct and use data-driven customer segmentation to improve marketing, sales, and retention. In this episode, we cover:
✔️ The difference between personas & segmentation
✔️ How to segment customers using real data
✔️ How segmentation improves retention & engagement
⏱️ Chapters
00:00 - Introduction: Why Customer Segmentation Matters
00:09 - Personas vs. Data-Driven Segmentation
00:25 - How SMBs Can Use Quantitative Data for Targeting
01:15 - Using Customer Behavior to Define Segments
02:04 - Identifying Key Attributes for Segmentation
03:30 - How to Clean & Structure Customer Data
04:58 - Real-World Segmentation Examples (SaaS & E-commerce)
06:22 - How Segmentation Helps Reduce Churn & Boost Retention
07:45 - Avoiding Common Segmentation Mistakes
09:00 - Final Thoughts: How to Get Started with Segmentation
✅ Key Takeaways:
✔️ Personas alone aren’t enough—use real customer behavior data to create meaningful segments.
✔️ Proper segmentation = better marketing, sales, & retention strategies.
✔️ Don’t over-segment—stick to 3-5 key groups for clarity.
✔️ Keep segmentation consistent across marketing, sales, & customer success teams.
✔️ Regularly update customer segments as behaviors evolve.
📢 How do you segment your customers? Comment below!
🔔 Subscribe & turn on notifications so you never miss an episode!
#CustomerSegmentation #MarketingStrategy #DataDriven #BusinessGrowth #Retention

Connect with us!
Website
LinkedIn

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 467125355 series 3629438
Content provided by Roman Villard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roman Villard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

📊 How to Use Customer Segmentation to Boost Retention & Growth | DataFuel Podcast
🔔 Subscribe for more data-driven business strategies!
📢 Are you still relying on marketing personas alone? It’s time to go beyond gut instinct and use data-driven customer segmentation to improve marketing, sales, and retention. In this episode, we cover:
✔️ The difference between personas & segmentation
✔️ How to segment customers using real data
✔️ How segmentation improves retention & engagement
⏱️ Chapters
00:00 - Introduction: Why Customer Segmentation Matters
00:09 - Personas vs. Data-Driven Segmentation
00:25 - How SMBs Can Use Quantitative Data for Targeting
01:15 - Using Customer Behavior to Define Segments
02:04 - Identifying Key Attributes for Segmentation
03:30 - How to Clean & Structure Customer Data
04:58 - Real-World Segmentation Examples (SaaS & E-commerce)
06:22 - How Segmentation Helps Reduce Churn & Boost Retention
07:45 - Avoiding Common Segmentation Mistakes
09:00 - Final Thoughts: How to Get Started with Segmentation
✅ Key Takeaways:
✔️ Personas alone aren’t enough—use real customer behavior data to create meaningful segments.
✔️ Proper segmentation = better marketing, sales, & retention strategies.
✔️ Don’t over-segment—stick to 3-5 key groups for clarity.
✔️ Keep segmentation consistent across marketing, sales, & customer success teams.
✔️ Regularly update customer segments as behaviors evolve.
📢 How do you segment your customers? Comment below!
🔔 Subscribe & turn on notifications so you never miss an episode!
#CustomerSegmentation #MarketingStrategy #DataDriven #BusinessGrowth #Retention

Connect with us!
Website
LinkedIn

  continue reading

10 episodes

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