In this episode, we discuss Autodesk’s strategic shift from selling perpetual software licenses to adopting a subscription-based model, influenced by industry trends from companies like Microsoft and Adobe, with Jeff MacMillan, Senior Director Business Models & Pricing. This transition, initiated in the early to mid-2010s, aimed to create a more resilient business model following the financial crisis, providing continuous updates and reducing costs for products such as AutoCAD LT. Initially met with hesitation, the subscription model eventually gained traction leading to today’s hybrid model.

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