Welcome to the first episode of Data Dealers, the podcast that helps marketers and business owners take control of their advertising by using smarter data—not guesswork. Hosted by Heather and Garrett from Pop Advertising Partners, this episode dives into a true game-changer: high intent buyer data.

You’ll learn what it is, where it comes from, and how it can transform your marketing by putting your offers in front of people already looking for what you sell. From reducing customer acquisition costs to increasing conversions, Heather and Garrett break down real-world examples (including one client who dropped CAC by nearly 40%) and explain how any business—B2B, e-comm, or local—can benefit.

If you're tired of letting platforms like Google and Meta dictate your ad strategy, this episode is your first step to owning your audience and scaling smarter.

👉 Subscribe now and start driving results with better data.