Welcome to Data Dealers, where co-hosts Garrett Nann and Heather Gunn explore the power of data-driven marketing. Heather asks the big questions, and Garrett shares expert insights on using high-intent buyer data to cut customer acquisition costs and boost business through paid ads and omnichannel strategies. Perfect for small business owners and seasoned marketers alike, this podcast delivers practical tips and real-world examples to turn data into dollars.
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The MRS B2B Network is dedicated to supporting best practice in B2B research and encouraging networking. The group is open to both specialist B2B researchers and non-specialists. We welcome practitioners with any amount of experience in B2B and especially those who have recently joined the industry, operational personnel and other groups involved in collecting and using B2B research data. Find out more here about the network here: https://www.mrs.org.uk/about/mrs-b2b-network Thanks to our sp ...
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This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
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The Zero Prime Podcast with Pete Soderling explores the early stories of top startups as seen through the eyes of their engineer-founders. In each episode we uncover insights on what it takes to start a company as an engineer in the words of the founders themselves. From the most cutting edge infrastructure companies to the newest trends in developer tooling, we introduce you to the engineer-founder personalities behind the up and coming software startups that you can’t afford to ignore.
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This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
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Are you a leader making waves in the B2B marketing space? The Marketing Vanguard is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia. ...
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From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.
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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS s ...
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The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy
Rick Holmes: CEO of Every Market Media
The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolutio ...
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Welcome to Season 3 of the Revenue Rebels podcast, hosted by Alan Zhao and Max Greenwald, Co-Founders of Warmly, This season is all about mid-market sales & how to enable your team to sell into bigger accounts. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, warm calling, customer-led sales, as well as various sales leadership topics. On the show you can expect appearances from real practitioners, nich ...
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Your next favorite data podcast, hosted by Boris Jabes, CEO of Census, and featuring all the data nerds you know and love. Brought to you by Census. https://getcensus.com
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Exploring the practical and exciting alternate realities that can be unleashed through cloud driven transformation and cloud native living and working. Each episode, our hosts Dave, Esmee & Rob talk to Cloud leaders and practitioners to understand how previously untapped business value can be released, how to deal with the challenges and risks that come with bold ventures and how does human experience factor into all of this? They cover Intelligent Industry, Customer Experience, Sustainabili ...
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Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerc ...
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BizInfor, aid your business to grow responsibly. As a source of authentic B2B marketing data, we strive to offer a supreme quality database free from inaccuracies and duplicates. Our motive is to deliver the right resource and guidance that helps you succeed in your venture. We transform the way you use data in pursuit of the goals.
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Welcome to The Cyber Business Podcast where we feature top founders and entrepreneurs and share their inspiring stories.
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In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.
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The AIBP ASEAN B2B Growth Podcast is a series of fireside chats and interviews with business leaders in Southeast Asia focused on growing B2B businesses in the region. Each episode will feature a company which is rapidly growing their business in the region and will cover topics such as Business Strategy, Sales & Marketing, Enterprise Technology, Innovation and Financial metrics. Connect with us to learn more: https://www.linkedin.com/in/aibp/
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Inspiring stories from real customer, data, experience, innovation, product, and transformation champions and leaders. Hear from experts across the world as they share what it takes to harness human-centered and data-driven thinking in order to deliver better insights, products and experiences. go Beyond the Data is hosted by Dave Mathias and if you like please subscribe and provide a positive review. Get more great content by signing up for my newsletter at https://gobeyondthedata.com
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This is the Running Industry Alliance (RIA) Podcast brought to you in association with supersonic. “The podcast focuses on meaningful running industry content, with listeners benefiting from useful information, data and action points that can help propel their businesses forward, sharing peer to peer knowledge whilst showcasing the running industry and advancements beneficial for all”. Originally the Running Industry Podcast (2020) hosted by Matt Ward, now having joined forces with RIA to be ...
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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Interviews with founders and leaders of tech companies. We explore how they got started, the problems they solve, how the industries they operate in work, how they do marketing, and the lessons they've learned so far. This show is for anyone interested in technology, startups, scaleups, SaaS, founder stories, B2B growth and go-to-market strategies.
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Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)
Brian T. O’Neill from Designing for Analytics
Is the value of your enterprise analytics SAAS or AI product not obvious through it’s UI/UX? Got the data and ML models right...but user adoption of your dashboards and UI isn’t what you hoped it would be? While it is easier than ever to create AI and analytics solutions from a technology perspective, do you find as a founder or product leader that getting users to use and buyers to buy seems harder than it should be? If you lead an internal enterprise data team, have you heard that a ”data ...
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace. The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance tec ...
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A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.
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If you want to strengthen trust and credibility with both current and future customers then your business needs a branded podcast. This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have. Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy. After listening to this show, you'll be equipped wit ...
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Welcome to the B2B From A2Z Podcast. Here, you will find real tips, real data, real facts, and real training. This podcast is not meant to be the #1 Podcast in the world, it is meant to give your #1 Resource for putting money into your pocket and prestige into your company. Let’s start adding value to your life in 5, 4, 3, 2, 1…
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Tune in to conversations on cloud technology, collaborative networks, and supply chain innovation with insights from the industry's most well-versed professionals. Topics will include supply chain visibility, finance, transportation and logistics, B2B networks, data quality, planning & execution, and global commerce best practices.
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The IoT For All Podcast is focused on bringing together the smartest and most creative minds in the Internet of Things (IoT) industry to share their knowledge and experiences with the world. The ultimate goal is to help others succeed and educate the world on the benefits and inner workings of the Internet of Things industry.
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The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK. Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff. ...
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/c ...
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Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.
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Pikkal & Co is a B2B Podcast Agency with podcast production partner studios in Atlanta, Bangalore, Barcelona, Brisbane, Dubai, Dublin, Helsinki, London, Manchester, Mumbai, New Delhi, New York, Singapore, Stockholm, Sydney, Toronto, Vienna, Washington DC and Zagreb. We provide end-to-end project management of B2B Podcasts for Enterprises Governments and Individuals. We also manage Webinars and Live Online Events to help clients acquire and influence connections. We can produce podcast shows ...
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On the "B2B SaaS Podcast", I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable. In every episode, I deep-dive into one key theme that's very interesting & insightful of a company's journey. The themes I typically focus on are growth ( lead generation, conversion), customer success ( churn & expansion), product, ...
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
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Tech Transformation with Evan Kirstel: A podcast exploring the latest trends and innovations in the tech industry, and how businesses can leverage them for growth, diving into the world of B2B, discussing strategies, trends, and sharing insights from industry leaders! With over three decades in telecom and IT, I've mastered the art of transforming social media into a dynamic platform for audience engagement, community building, and establishing thought leadership. My approach isn't about per ...
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Unleashed This is committed to providing educational insights on enterprise and e-commerce websites, digital technology for healthcare and B2B companies, custom software and application development and, data structuring services for the Generative AI era. We are committed to solving the most pressing business challenges using modern technology and custom development.
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Helping European Tech Businesses With Marketing & Sales Funnels Built On Data, Not Hunches.
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This is GDPR Beyond Borders, a short-run series where we bring you conversations live from an international forum on GDPR. This forum featured panels and presentations from leading thinkers and practitioners in data privacy and designed specifically for an American B2B marketing audience.
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A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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E518:📦THE PRODUCT DATA ADVANTAGE FOR MANUFACTURERS | RICHARD TURNER - CONVERGENCE DATA SERVICES | B2B COMMERCE CORNER #101 | THE ECOMMERCE EDGE Podcast
56:41
56:41
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56:41📦Richard (https://www.linkedin.com/in/richardwturner) is the Founder & President of Convergence Data Services - https://www.convergencedata.com 📦Convergence is a manufacturer product data lifecycle specialist 📦Convergence is a one-stop software and services company for all manufacturer technical data needs 📦Convergence has a team of over 2…
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Episode 6: Inbox Karens, Exit Five event applications, and why your website data is probably fake
1:02:58
1:02:58
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1:02:58This week, we talk about: The “Inbox Karen” drama and the limits of provocative content The Exit Five’s application process to attend their event The truth about RB2B’s CRM data collection Why every website visitor tool is lying to you in a slightly different way And the shady new trend of companies using your job application project… and ghosting …
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Sinarmas Land: Turning Urban Data into Action
29:05
29:05
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29:05In this episode, we are joined by Darwin Poso, Vice President of Enterprise Data Management at Sinarmas Land, one of Indonesia’s most prominent property developers. With a background spanning digital transformation and enterprise data strategy, Darwin shares how his team approaches innovation—from small, scalable data projects to organisation-wide …
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9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent
24:44
24:44
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24:44In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing. He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives…
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167 - AI Product Management and Design: How Natalia Andreyeva and Team at Infor Nexus Create B2B Data Products that Customers Value
37:34
37:34
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37:34Today, I’m talking with Natalia Andreyeva from Infor about AI / ML product management and its application to supply chain software. Natalia is a Senior Director of Product Management for the Nexus AI / ML Solution Portfolio, and she walks us through what is new, and what is not, about designing AI capabilities in B2B software. We also got into why …
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Telling the Story Beyond the Data | 10 April Newsletter Companion
5:58
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5:58Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: Does a graph tell the whole story? Probably not. Take a step back and make sure you're showing the bigger pictur…
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Cracking the Code: High Intent Data for B2B Marketing
4:47
4:47
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4:47Helping B2B companies understand how to use high intent data to stop relying on outdated lead gen strategies and start closing deals faster. 👉 Subscribe now and start driving results with better data.By Garrett Nann
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Wiring the Future: Tech-First Strategies in Modern Construction
42:42
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42:42In this episode… Jeff Cann shares how Encore Electric transformed from a $92 million specialty contractor into a technology-powered $400 million enterprise operating across five states. With hundreds of field technicians working on high-elevation and remote job sites, Encore had to solve massive connectivity and digital access issues—including rigg…
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From Detection to Auto-Remediation: The Future of Cybersecurity
15:05
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15:05Interested in being a guest? Email us at [email protected] Cybersecurity is racing against time. In his compelling keynote, Nikesh Arora reveals that cyber attackers now need less than an hour from targeting to data exfiltration—a timeline that renders traditional security approaches dangerously obsolete. The stakes couldn't be higher. Tech gia…
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Data Protection at Scale: Recovering Petabytes in Seconds
9:44
9:44
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9:44Interested in being a guest? Email us at [email protected] Cyber resilience has become the new frontier in enterprise storage, transforming how organizations protect their most critical data assets. In this illuminating conversation with Eric Herzog, CMO at Infinidat, we explore how modern storage systems have evolved beyond traditional reliabi…
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Episode 3: Deel vs Rippling Gets Messier, Apollo’s Non-Apology & Shady B2B Tactics
1:06:11
1:06:11
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1:06:11B2B espionage, fake job postings, influencer chaos — yep, we’re covering it all this week on Notorious B2B. What’s inside: • Spy games escalate: The full story behind Deel vs Rippling (toilet phone and all) • Apollo’s CEO finally responds—and says absolutely nothing • Seamless still silent, and people are gaming the system for followers • The Reddi…
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Interested in being a guest? Email us at [email protected] The world of identity management is experiencing a revolutionary transformation, and Frontegg stands at the forefront of this change. During this enlightening conversation at RSA Conference, Frontegg CTO Aviad Mizrachi reveals how their solution is empowering SaaS providers with just fi…
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Building an Effective Video First Content Strategy | Erik Jacobson
39:31
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39:31Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable st…
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Standing Out in a Crowded Marketing Landscape with Myles Carter, Trolley
41:46
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41:46What happens when a storyteller learns to speak the language of the C-suite? Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing …
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Growth Myths: Data-Driven Truths & Fallacies in Modern Marketing With Christian Limon & Eric Seufert
1:10:07
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1:10:07Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. …
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168 - 10 Challenges Internal Data Teams May Face Building Their First Revenue-Generating Data Product
38:24
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38:24Today, I am going to share some of the biggest challenges internal enterprise data leaders may face when creating their first revenue-generating data product. If your team is thinking about directly monetizing a data product and bringing a piece of software to life as something customers actually pay for, this episode is for you. As a companion to …
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Unlocking Hidden Revenue with the Lead Recovery System
5:23
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5:23In this episode, we dive deep into the biggest untapped opportunity for businesses today: converting anonymous website visitors into real, paying customers. I’ll explain exactly how the Lead Recovery System works, why 90% of your website traffic is slipping away unnoticed, and how this simple yet powerful technology can help you recover thousands o…
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10 - Building Bridges, Not Barriers: The Importance of Relationship-Building in Telemarketing with Costa Rica's Call Center's Richard Blank
26:01
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26:01In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the President, CEO, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard explores the crucial role of call centers in the marketing-to-sales pipeline, emphasizing the importance of human connection and empathy in…
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Predicting Risk: How Jaron Jones is Transforming Utility Services with AI
24:31
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24:31In this Episode: Jaron Jones reveals how Elm stands apart by developing most of its operational software in-house—a rare feat in the utility services sector. By maintaining control over its tech stack, Elm can remain agile, secure, and innovative even with a system originally architected two decades ago. Jaron highlights how modernizing critical co…
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E517:🎓FROM SHARK TANK TO $75 MILLION IN ECOMMERCE IN 3 YEARS! | MENTORING MOMENTS #132 W/GUEST MENTOR JUSTIN BAER | THE ECOMMERCE EDGE Podcast
53:17
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53:17🎓Justin (https://www.linkedin.com/in/justinbaer) is the Founder & CEO of Collars & Co - https://collarsandco.com 🎓Justin took a simple fashion idea and rode an appearance on Shark Tank (spoiler - he got funded!) to $75M in eComm revs in under 3 years 🎓Watch the story of Collars & Co here - https://youtu.be/AeT8y2MrAJQ 🎓Justin was gracious enoug…
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Helping Engineering Teams Extract Insights From Their Data - Asparuh Stoyanov, Key Ward
21:53
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21:53In this episode of Building The Future Of, I'm speaking with Asparuh Stoyanov, co-founder and CTO of Keyward. Keyward helps engineering teams extract, clean and transform their simulation and experimental data. This data can then be used for analysis and to train predictive AI models, making it easier to find the best balance between engineering pe…
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Behind the Trade Wars: The Hidden Opportunities in Supply Chain Disruption
1:27:48
1:27:48
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1:27:48So this whole tariff thing is no big deal, right? This week, Kevin Brown and Tom Burton take you through the evolving landscape of tariffs, supply chains, international trade dynamics, and their ripple effects on the wholesale distribution and manufacturing sectors. Against a backdrop of shifting policies between the U.S. and China, the hosts deliv…
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From Backups in the Basement to the Boardroom: The Evolution of Cyber Resilience
19:27
19:27
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19:27Interested in being a guest? Email us at [email protected] The cybersecurity landscape has fundamentally shifted from prevention to resilience. Gone are the days when organizations could reasonably expect to prevent all breaches. Now, the question isn't if you'll be breached, but when—and how quickly you can recover. Rubrik stands at the forefr…
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A “Numbers First” Engineering Approach to Marketing Growth
31:44
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31:44In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. Th…
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E516:🎙️REAL TIME ECOMMERCE NEURAL SEARCH | PHIL RYAN - LUCIDWORKS | THE ECOMMERCE EDGE Podcast
1:00:17
1:00:17
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1:00:17💡Phil (https://www.linkedin.com/in/philryan999) is the SVP Strategy & Innovation at Lucidworks - https://lucidworks.com 💡Lucidworks transforms mountains of data into meaningful experiences in real time 💡Lucidworks delivers enterprise AI solutions for search and digital experience teams 💡Lucidworks is an all-in-one solution for intelligent enterp…
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What Are Your Burning Marketing Questions? | 25 April Newsletter Companion
3:59
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3:59Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?…
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Revolutionizing Cyber Resilience for Cloud and SaaS
13:20
13:20
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13:20Interested in being a guest? Email us at [email protected] Cyber resilience has evolved from an IT concern to a boardroom priority, and for good reason. As Andy Fernandez, Senior Director of Product Marketing at HYCU explains, while organizations have fortified their on-premises defenses, their cloud and SaaS environments remain dangerously exp…
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Episode 147: Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360
52:34
52:34
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52:34Send us a text Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, th…
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Trust Building and Storytelling: PR Secrets for Cybersecurity Brands
14:03
14:03
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14:03Interested in being a guest? Email us at [email protected] Security conferences are notorious for their overwhelming noise – hundreds of vendors competing for attention, media rushing between briefings, and an endless stream of press releases hitting inboxes. How do cybersecurity brands actually break through? My conversation with Ariel from PA…
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167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
32:28
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32:28Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribut…
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Hiring Grit: How to Build a High-Performance Sales Team with Doug Brown - Part 1
22:33
22:33
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22:33In Part 1 of this conversation with Doug Brown—CEO of CEO Sales Strategies and one of the most trusted voices in revenue acceleration—Mark and KK dive into what it really takes to build a high-performance sales team. Whether you're scaling a startup or optimizing a mature sales org, this episode is your blueprint for hiring top producers, increasin…
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Neutral-Host Small Cells: The Future of In-Building Connectivity
22:34
22:34
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22:34Interested in being a guest? Email us at [email protected] Connectivity isn't just a convenience anymore—it's a baseline expectation that impacts everything from daily operations to property valuation. This eye-opening conversation with Mark from Dense Air reveals why in-building cellular coverage has reached a critical inflection point in comm…
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E515:📦MAKING B2B ECOMMERCE EASY | DMITRY KON - ACCESS SOLUTIONS | B2B COMMERCE CORNER #100 | THE ECOMMERCE EDGE Podcast
55:49
55:49
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55:49📦Dmitry (https://www.linkedin.com/in/dmkon) is the Senior Director of Solutions & Delivery at Access Solutions - https://www.access.dev 📦Access is a B2B focused eCommerce development agency 📦Access provides turnkey B2B & B2C solutions with veteran BigCommerce, Shopify, Magento, WordPress, and JavaScript development teams 📦In this episode, Jas…
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Why Cybersecurity in Academia Requires Mission-Driven Leadership
38:39
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38:39In this episode… Shane Wilson shares what makes the IT landscape in academia so distinct—and so difficult. At Centre College, 1,400 students bring over 3,500 personal devices onto the campus network. While most businesses can control their endpoints, higher education must prioritize openness and access. Shane explains how technologies like AI-based…
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Growing Into A Demand Gen Role | Steve Voith
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44:32Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his profes…
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The Silent DTC Killer: Why Your Team Structure Is Holding You Back With Jenica Oliver
1:21:29
1:21:29
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1:21:29Jenica Oliver is the Founder and Fractional CMO at Blueprint Marketing Group, a certified women- and minority-owned marketing consultancy helping CPG brands scale through omnichannel expansion. With over 20 years of marketing experience, she has held leadership roles at companies like Yum! Brands, Mission Foods, and Borden Dairy Company. As an advo…
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The Hidden Levers of Customer Adoption with Carlos Camacho
1:01:17
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1:01:17In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce. Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribut…
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E514:🎓IS GA4 STILL RELEVANT IN ECOMMERCE? | MENTORING MOMENTS #131 W/GUEST MENTOR JOSHUA LAUER | THE ECOMMERCE EDGE Podcast
57:13
57:13
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57:13🎓Joshua (https://www.linkedin.com/in/lauerjoshua) is the Founder & CEO of Lauer Creations and a freelance marketing consultant 🎓Joshua is a specialist in digital marketing and analytics, particularly in the area of Google Analytics 4/GA4 and Google Tag Manager 🎓Joshua was gracious enough to be our guest mentor for this episode of Mentoring Moment…
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Recession Rumors & Real Data: What the Numbers Actually Say, with Guest Alex Chausovsky
1:31:49
1:31:49
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1:31:49In this powerhouse episode of Around The Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton welcome back Economist and Analytics Expert Alex Chausovsky from the Bundy Group for a deep dive into the macroeconomic forces shaking up the world of wholesale distribution. With 7 keynotes in 7 days, Alex brings timely, boots-on-the-ground in…
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Beyond the Record Button: AI-Powered Compliance Changes Everything
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15:49
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15:49Interested in being a guest? Email us at [email protected] The digital communications landscape has exploded, creating both massive challenges and exciting opportunities for financial institutions. What happens when you take the communications data you're already required to capture and apply advanced AI to extract genuine business value? Jeff …
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Building Smarter Homes with Data: How French Brothers Homes Scales with Tech
31:23
31:23
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31:23In this episode… Thomas Berrington shares how his unconventional path from managing restaurants to becoming CIO of a major home builder reflects a broader trend: industries once lagging in tech are now actively seeking data-first leadership. At French Brothers Homes, building 200 homes annually demanded a shift from spreadsheets and manual input to…
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E513:🎙️DYNAMIC BUY NOW PAY LATER (BNPL) FOR ECOMMERCE | STEPHANE TOUBOUL - WEGETFINANCING | THE ECOMMERCE EDGE Podcast
1:12:51
1:12:51
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1:12:51💡Stephane (https://www.linkedin.com/in/stephanetouboul) is the Founder & CTO of WeGetFinancing - https://wegetfinancing.com 💡WeGetFinancing is a dynamic credit, payment gateway and fintech platform for eCommerce 💡WeGetFinancing provides credit options to purchasers from multiple lenders, in real time based on the needs of the customer and the req…
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Who's Got Your Back? | 17 April Newsletter Companion
3:59
3:59
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3:59Welcome to a weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?…
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Episode 5: Chris Walker finds enlightenment, B2B reshuffles, and the power of one comment
36:41
36:41
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36:41We covered a lot of ground in this one - from spiritual awakenings to burner phones. In this episode: Chris Walker goes full guru mode (and we kind of love it?) TACK shuts down and the Mark + Nick split has us speculating Apollo continues its quiet unraveling with key team exits Deel’s spy drama somehow escalates A founder comments on a HubSpot pos…
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Episode 4: Corporate spies, shitposts, and shady integration accusations: just another week in B2B
54:52
54:52
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54:52This one had range. We circled back on the rise and fall of “comment for the asset” LinkedIn posts (spoiler: people are still mad), and then covered everything from: The “weird LinkedIn” trend RB2B’s spyware accusation and why marketers are suddenly reading terms of service Air’s campaign backlash and why we’re still defending it A live reading of …
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Automating Finance Controls: How SafeBooksAI Is Revolutionizing Enterprise Accounting
19:01
19:01
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19:01Interested in being a guest? Email us at [email protected] Financial data is money—yet most enterprises struggle to ensure its integrity across the numerous systems they use. Every CFO faces the challenge of validating transactions that flow through billing, ERP, payroll, spend management, and other platforms, often relying on manual processes …
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Gary, Cremarc CEO, and Rob, Cremarc Success Manager, discuss account-based marketing (ABM) for B2B Tech companies, and why engaging the full buying committee ahead of the buying stage to build reputation and relationships is key in 2025. They discuss actionable tips for defining target clusters, creating personalised content without breaking the ba…
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Beyond Faster Horses: Uncovering Customer Needs at Scale
37:11
37:11
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37:11Send us a text In this episode of UX Leadership by Design, Mark Baldino talks with Mauricio Steffen, Senior Director of Product Management at Ericsson, about the crucial role customer research and empathy play in successful product management. Mauricio shares his unique career path, transitioning from corrections officer to frontline support, then …
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CR095: The gap between humanity and AI with Anders Indset, Philosopher & Author
1:01:18
1:01:18
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1:01:18This year is the year that AI moves from the individual assistant to the collective and autonomous - from co-pilots to agent to agent integration. But what do we know of its collective impact and how does humanity fit in? This week’s Easter Special, Dave, Esmee and Rob talk to Anders Indset, about his work (Ex Machina and the Singularity Paradox), …
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