Too many CX strategies are either far too complex… or don’t exist at all. That’s why in this episode, your host Nienke Bloem, CX educator and speaker, takes you on a journey into one of the most powerful tools you can have as a CX leader: your Strategy on a Page (SOAP).

Your Strategy on a Page is the bridge between vision and execution. Without it, your CX story risks staying a dream. With it, you have a clear, shareable, actionable plan that guides your team and inspires your organization.

In this episode, you’ll learn:
✅ Why SOAP is the third essential element of your CX Story.
✅ The 5 research-backed advantages of having a one-page strategy.
✅ Real examples of SOAP setups, from 2 pillars to 5 must-win battles.
✅ 10 possible elements you can include in your own SOAP.
✅ A challenge: how to make sure your strategy drives direct customer impact, not just internal alignment.

You’ll also hear stories from Nienke’s own leadership journey and client cases that bring SOAP to life, plus practical tips to make your strategy visual, memorable, and usable every single day.

Timestamped overview:
00:00 Podcast introduction
05:05 Webinar announcement
09:39 Executive strategy and CX alignment
13:19 Strategic execution through visual simplicity
16:02 Clarity drives action
20:04 DIY CX Story framework
22:36 Building customer-centric mindsets
27:20 Strategic vision through self-thinking
30:17 Visualize your strategic path
31:20 Strategy as bridge to success
Free learning opportunity:
Want to create your own Strategy on a Page? Join one of Nienke’s upcoming Strategy on a Page webinars:

• English: Friday, October 3 at 10:00 AM (Amsterdam time)
• Dutch: Monday, October 6 at 12:00 noon (Amsterdam time)

Both sessions will be recorded, but attending live gives you the chance to ask your own questions and interact. Plus, if you attend live, you’ll get a practical AI prompt so you can start building your SOAP right away.

👉 Register here