In this episode of the CX Innovators podcast, Chris Gillen, CEO and co-owner of A Closer Look, shares insight with RetailCustomerExperience.com editor Judy Mottl on how brands can drive strong customer loyalty through great experiences rather than discounts and sales.

A Closer Look helps companies create the kind of connections with customers that last longer than a promotional offer. For more than 25 years, A Closer Look has worked with brands that want to truly understand their customer experience and fix the problems that hurt loyalty and profits. It does this by combining customer feedback with detailed analysis to help brands build stronger relationships with their customers. Subscribe to Networld Media Group's YouTube channel to keep up with the latest CX Innovators podcasts. You can also find all RetailCustomerExperience.com podcasts here as well.