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Content provided by Paolo Fabrizio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paolo Fabrizio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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#12 How to choose your Customer Service channel mix

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Manage episode 277171470 series 1174920
Content provided by Paolo Fabrizio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paolo Fabrizio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this podcast I answer to a frequent question 'which customer service channel should I invest on?'
Highlights of this episode below:
00:05 Intro and welcome
00:57 'Which customer service channels shall my brand choose?'
01:47 Why active listing is the first step to take before any decision
02:41 [Case study #1] How Hyatt hotels is piloting Facebook Messengers to deal with their customers
03:35 Main pros of using FB Messenger as customer service channel
04:23 [Case study #2] How Booking.com leverage customer (self) service
05:59 Listen to my special tip for you...
06:07 Outro / Thanks / Podcast subscriptions
*** *** ***
Read full article on LinkedIn –> http://bit.ly/1OSOgbv
*** *** ***
Subscribe here –>
http://www.spreaker.com/show/social-antipasti-english_1
*** *** ***
  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 277171470 series 1174920
Content provided by Paolo Fabrizio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paolo Fabrizio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this podcast I answer to a frequent question 'which customer service channel should I invest on?'
Highlights of this episode below:
00:05 Intro and welcome
00:57 'Which customer service channels shall my brand choose?'
01:47 Why active listing is the first step to take before any decision
02:41 [Case study #1] How Hyatt hotels is piloting Facebook Messengers to deal with their customers
03:35 Main pros of using FB Messenger as customer service channel
04:23 [Case study #2] How Booking.com leverage customer (self) service
05:59 Listen to my special tip for you...
06:07 Outro / Thanks / Podcast subscriptions
*** *** ***
Read full article on LinkedIn –> http://bit.ly/1OSOgbv
*** *** ***
Subscribe here –>
http://www.spreaker.com/show/social-antipasti-english_1
*** *** ***
  continue reading

44 episodes

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