In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of Azaria. Mira shares the story of how Azaria evolved from a chic diaper bag brand into a luxury, vegan leather bag company.

She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she used Quiet Light to find and purchase the business. Mira also dives into the realities of running a product-based company—from navigating financial due diligence to overcoming operational challenges—and opens up about how she balances entrepreneurship with family life.

Curious about the ROBS program Mira used to acquire Azaria? Learn more about how it works through the IRS ROBS Compliance Project.

Discover how Mira is building a purpose-driven brand—explore Azaria's full collection at azaria.com, check out Quiet Light, the platform Mira used to acquire the business, and follow AZARIA on Instagram, Facebook, and TikTok.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.