Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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Intergrowth Podcasts
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S2 EP49: Finding + Fixing Broken Backlinks for Fast SEO Gains with Pat Ahern from Intergrowth
7:05
7:05
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7:05In this episode of Customer Growth Sessions, we delve into the importance of fixing broken backlinks to enhance your SEO efforts. Pat shares insights on how links act as the digital currency and the critical role they play in the AI-integrated customer journey. Learn a step-by-step method using the tool Ahrefs to identify broken backlinks and effec…
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S2 EP50: Make 2026 Your Best Year for Ecommerce SEO with Two Quick Tips
13:36
13:36
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13:36In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap…
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S2 EP48: Building a Slow Fashion Business Abroad with Brianna Raich from Banda Bags
38:52
38:52
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38:52In this episode of Customer Growth Sessions, Brianna Raich, founder of Banda Bags, discusses building a socially conscious, slow-fashion business that empowers women artisans in Indonesia. She shares her compelling founding story, which began after a quarter-life crisis, and the unique experience of starting a business in a remote, rural area outsi…
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S2 EP47 Managing Operations as a 6-7 figure Ecom Brand with Sean Agatep, COO of Vincero
40:14
40:14
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40:14In this episode of Customer Growth Sessions, Sean Agatep, COO and co-founder of Vincero, discusses the often-overlooked aspects of operations in e-commerce. He emphasizes the importance of operations for scaling brands, particularly in the transition from start-up to established business. Sean shares insights on the role of third-party logistics, t…
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S2 EP46: The Ins and Outs of a Successful Kickstarter Campaign with Kerry Moher of Red Rooster Golf
29:19
29:19
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29:19In this Customer Growth Sessions episode, Red Rooster Golf CEO Kerry Moher reveals that their $75K Kickstarter win came from preparation, not platform luck. After beta testing and growing an 8,000-person email list (which drove 90% of backers), the team ran a 7–8-email nurture sequence built on authentic storytelling. They hit their $25K goal in th…
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S2 EP45: Product Development and Scaling Through Amazon with Jeff Greenslade of APEX Sports
36:21
36:21
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36:21Join us as we chat with Jeff Greenslade, Founder and CEO of Apex Sports, an at-home sports training equipment brand. Jeff shares the story behind Apex Sports, the challenges of building the company from the ground up, and how Apex carved out a niche in the competitive Amazon marketplace. Learn about their approach to product development, the import…
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S2 EP44: Managing Cashflow During Growth Periods with Maggie Outridge and Tim Rogers from ST ARGO
27:17
27:17
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27:17Maggie Outridge and Tim Rogers, co-founders of ST ARGO, share how they turned a side hustle into a thriving Australian pet accessories brand. They open up about the realities of managing rapid growth, from cash flow challenges to financing options, and offer practical advice on reinvesting in your business. Maggie and Tim also discuss how to naviga…
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S2 EP43: How to Build an Effective SMS Marketing Campaign with Phil Portman from Textdrip
35:30
35:30
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35:30Phil Portman, founder and CEO of Textdrip, shares actionable insights on using SMS marketing to boost engagement and sales. He covers how to build effective campaigns, stay compliant, and integrate SMS into your omni-channel strategy, while also reflecting on his entrepreneurial journey and lessons in growth and resilience. Resources mentioned: Phi…
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S2 EP42: How to Build an Unforgettable Women’s Health Brand with Kelly Donohue from Viv for your V
47:22
47:22
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47:22Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social…
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S2 EP41: The Three Pillars of Product Proof with Alex and Ezra from Andiem
39:38
39:38
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39:38In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of va…
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S2 EP40: Launching an effective pilot program with Paula Wise from Sampleit
31:50
31:50
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31:50In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business. She shares valuable insights on gather…
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S2 EP39: The Nitty Gritty on Acquiring a Business with Mira Nair from AZARIA
40:15
40:15
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40:15In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of AZARIA. Mira shares the story of how AZARIA evolved from a chic diaper bag brand into a luxury, vegan leather bag company. She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she…
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S2 EP38: Marketing When Customers Aren’t Searching for You with Tom DeMartino from JustFoodforDogs
26:29
26:29
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26:29In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food. He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the…
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S2 EP37: Dispelling Common Fears of Starting an Ecommerce Business with Ro Trivedi from Pietra
35:10
35:10
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35:10In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier. He also addresses common challenges entrepreneurs face, including balancing a side hustle w…
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S2 EP36: SEO Shorts: Positioning in the AI Era with Pat Ahern from Intergrowth
28:13
28:13
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28:13In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key t…
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S2 EP35: How to Build a Business Through Organic Social with Zechariah Thomas from Swift Hockey
23:33
23:33
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23:33In this episode of Customer Growth Sessions, Pat is joined by Zechariah Thomas, founder and CEO of Swift Hockey. Zechariah shares his journey from being a professional hockey player to founding Swift Hockey and discusses their unique approach to social media marketing. He emphasizes the importance of consistency and creativity in content creation, …
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S2 EP34: Timing a Business Exit + Finding the Right Business Partners with Scott Bailey from Path Projects
36:29
36:29
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36:29In this episode of Customer Growth Sessions, Pat Ahern interviews Scott Bailey, CEO and co-founder of Path Projects. Scott discusses his journey in the trail running apparel industry, his previous ventures, and key lessons learned about business planning, partnership, and successful exits. He emphasizes the importance of having complementary skill …
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S2 EP33: Pivoting When Your Main Growth Channel Shuts Down with LeiLani Kopp from Sweet LeiLani Cosmetics
20:17
20:17
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20:17In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients. She discusses the challenges o…
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S2 EP32: Buying and Scaling Schuil Coffee Successfully with Tim Volkema
26:56
26:56
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26:56In this episode of Customer Growth Sessions, Tim Volkema, CEO of Schuil Coffee, shares how he acquired and scaled a specialty coffee business. He breaks down key growth strategies—spotting acquisition opportunities, scaling a team from 15 to 55, and auditing your own business for hidden potential. Tim also explores the impact of launching e-commerc…
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S2 EP31: How to Scale Output Without Raising Costs with Davina Kaonohi from Element Apothec
42:09
42:09
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42:09In this episode of Customer Growth Sessions, Davina Kaonohi, CEO and co-founder of Element Apothec, shares the story behind her health and wellness brand. She discusses strategies for business growth, including the importance of building a strong advisory network, creating impactful internship programs, and leveraging AI to enhance efficiency. Davi…
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S2 EP30: Getting Comfortable with "No" in Ecommerce B2B Partnerships with Kate Cervini from 100mL
36:02
36:02
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36:02In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels. She offers valuable insights into effective cold outreach, the power of pers…
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S2 EP29: Building the Perception of a $50mm Business Through Brand with Meghan Martin from Funk It Wellness
24:02
24:02
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24:02In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility. Meghan also talks about the balance between education and engagement in the…
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S2 EP28: Marketing Attribution and the Marketing Metrics You Need to Know with Derek Rasmussen from Outdoor Vitals
43:05
43:05
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43:05In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing. He shares Outdoor Vitals' journey from Amazon reliance, their us…
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S2 EP27: Business Partnerships and Lessons from Failed Businesses with Vipul Lakhi from My Trio Rings
39:26
39:26
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39:26In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth. Check out My…
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S2 EP26: Bootstrapping a Technology Ecommerce Brand with Bryn Davis Williams and Jessica Bosman from DOUBL
37:40
37:40
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37:40In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL. They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology. They also discuss how they sec…
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S2 EP25: Getting Acquired and Finding Success in In-Person Events with Eliza Trendiak of Lavoh
41:02
41:02
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41:02In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand. She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth. Eliza also provides valuable ins…
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S2 EP24: Scaling Through UGC and Influencer Marketing with Olivia Stumpf from Oliver Logan
32:42
32:42
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32:42In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan. Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing. She discusses building meaningful partnerships, identi…
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S2 EP23: How to Nail the PR Side of a Product Launch with Yoav Shalev of Tap With Us
29:34
29:34
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29:34In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch. Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into…
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S2 EP22: The Minimum Viable Product Path to Ecommerce Success with Andy Fine from Sartoro
29:00
29:00
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29:00In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand. Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept bra…
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S2 EP21: Scaling an Apparel Brand Through Live Shopping + Inclusivity with Tori Wells from Feline Apparel
30:08
30:08
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30:08In this episode of Customer Growth Sessions, Pat interviews Tori Wells, founder of Feline Apparel, a women's luxury athleisure brand. Tori shares her journey starting in the business in 2018, inspired by her fashion background and the need for inclusive, stylish activewear. She discusses key business strategies such as live shopping on TikTok, limi…
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S2 EP20: An Approachable Way to A/B Test Everything with Nathan Yun from Paire
36:39
36:39
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36:39In this episode of Customer Growth Sessions, Pat interviews Nathan Yun, co-founder and CEO of Paire, an Australian basics clothing brand. Nathan shares how Paire uses fabric technology to create functional, comfortable, and sustainable products. He discusses the brand's early growth hacking strategies, including AB testing and unique PR approaches,…
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S2 EP19: Transitioning from Corporate to Starting a DTC Business with Ally Weiss from Grip Baby
35:53
35:53
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35:53In this episode of Customer Growth Sessions, Pat interviews Ally Weiss, founder of Grip Baby, an innovative infant crawling support onesie. Ally discusses transitioning from her job at Google to entrepreneurship, covering financial challenges, the importance of IP, and customer feedback. She shares strategies for growing her Instagram following and…
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S2 EP18: Corey Maynard on Licensing, Building BCKR, and Learning the Hard Way
44:56
44:56
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44:56In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel. Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premiu…
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S2 EP17: Hiring and Delegating Effectively to Grow from Etsy Side Project to 30+ Employees with Mike Yarbrough from Rustic & Main
30:15
30:15
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30:15In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials. We talked about scaling a handmade produc…
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S2 EP16: The Social Media Strategy Behind Brevite’s 2.5M+ Followers with Co-Founder Brandon Kim
33:40
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33:40In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms. Visit Brevite & follow them on Instagram, YouTube, and TikTok We talked a…
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S2 E15: Balancing Exclusivity and The Customer Experience: Scaling NCMPRBL Through Limited Releases with Dr. Mario McCoy
32:10
32:10
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32:10Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design. He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen …
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S2 E14: The “Second Half of the Equation”: Keeping Your Spot on Shelves of Big Retailers with Kyle Berner from Feelgoodz
30:14
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30:14In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz. Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to …
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S2 E13: Nicole Krantz Bernstein on How Meems Turned In-Person Events into a Growth Engine
30:37
30:37
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30:37In this episode, we delve into the world of e-commerce and brand building alongside Nicole Krantz Bernstein, Founder & CEO of Meems. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing custom…
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S2 E12: Beyond Borders: How Alberto Benhamu Used Amazon to Expand Shoozas Internationally
42:08
42:08
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42:08In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries. He covers topics like early challenges, rapid international expansion, m…
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S2 E11: How to Balance Inventory in a Bootstrapped Ecommerce Business with Laura Berens from Love and Fit
28:17
28:17
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28:17In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging pa…
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S2 E10: Leather and Leadership: Lessons from Saddleback Leather’s Founder Dave Munson
36:03
36:03
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36:03In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world. He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment. Dis…
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S2 E9: Keep it Simple: Maximizing Meta Ads for Ecommerce with Axel Axelsson from Bright Spot Media
31:56
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31:56In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media. Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and…
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S2 E8: From Authenticity to Sales: Caroline Priebe’s Guide to Presale Success on a Budget
20:19
20:19
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20:19In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products. Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly pe…
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S2 E7: Smashing Imposter Syndrome and Building Your Brand with MacKenzie Morris
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43:58In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist. MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets,…
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S2 E6: Selling Period Underwear & Smashing Stigmas: How Revol Cares is Changing the Game
28:22
28:22
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28:22In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares. Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success. They dive into effective…
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S2 E5: How to Build a Loyal Community (+ Customer Base) with Kelly Moffat of Kirrin Finch
23:35
23:35
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23:35In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fash…
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S2 E4: The Ins and Outs of Creating High Quality Clothing with Katya Eckert of A DOMANI
30:49
30:49
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30:49In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI. Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great ma…
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S2 E3: Hiring an SEO Company: Hiring for Fit (Part 2)
18:41
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18:41Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Aher…
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S2 E2: Hiring an SEO Company: Hiring for Quality (Part 1)
21:31
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21:31Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the…
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S2 E1: From Algorithms to Ad Budgets: David Casey from Vix Media Breaks Down TikTok Marketing
31:23
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31:23In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media. David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting. David explores why businesses should use TikTok, the advantages for B2B sectors, and …
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