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Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio
Manage episode 270895014 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover
- The difference between product fit vs. go to market fit
- Expanding from early adopters and engaging the early majority
- Monitoring a customers risk profile
- Defining and managing a post-sales cycle
Resources:
- Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
- Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
- Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul
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28 episodes
Share
Manage episode 270895014 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover
- The difference between product fit vs. go to market fit
- Expanding from early adopters and engaging the early majority
- Monitoring a customers risk profile
- Defining and managing a post-sales cycle
Resources:
- Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
- Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
- Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul
Connecting with Jeff:
28 episodes
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