The busiest quarter of the year is here, and before you spend money on ads or boosted posts, it’s worth asking: is your website actually ready to convert? In this episode of the Customer Connect Podcast, I walk you through the simple website tweaks that can dramatically improve customer experience and sales.

Your website is often the first impression customers get of your business. With 76% of shoppers checking online before visiting a store, even the smallest issues—like broken links, slow load times, or unclear product pages—can cost you sales. I share exactly what to review: from testing both desktop and mobile versions, to optimising images for faster loading, tightening up your collections, and making sure your contact details build trust.

If the idea of auditing your site feels overwhelming, I also explain how a digital audit works and how it can save you time. But even if you DIY, these checks are straightforward and worth the effort. A smoother, clearer online experience not only boosts your conversion rate but also brings more customers into your store.

Listen in for practical, customer-focused advice to help you get the most from your website this season. For more tips, tools, and services, visit theretailmarketers.com.

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