Pivot Fast, Fail Loud, and Reinvent Anyway with Robbie Samuels | 040
Manage episode 517621360 series 3617107
What do you do when your TEDx is about to blow up… and a pandemic blows everything up instead?
Robbie Samuels had it all lined up. TEDx talk? Check. Big breakout moment? Imminent. Ten years of reputation-building as the go-to networking expert? Locked.
And then March 2020 hit.
In a matter of days, the world shut down–and Robbie’s in-person speaking career went poof. Most people would’ve panicked. Robbie pivoted. He threw a virtual happy hour on Zoom, invented a whole new offer in real time, and rebuilt his business in a way that doubled his income in a year.
Now? He’s a book launch strategist helping authors with tiny lists get big results. And in this episode, he spills all the good stuff:
– How he goes from idea to pilot program in under 12 weeks
– Why networking is still your #1 marketing superpower
– And how to show up with value before you’re ready
Also: croissants, not bagels. (You’ll see.)
Quotes
“You don’t need to have it all figured out. You just need to be one step ahead of what you promised.”
Guest Links:
LinkedIn: http://www.linkedin.com/in/robbiesamuels
Facebook: http://www.facebook.com/robbiesamuels
Instagram: https://www.instagram.com/robbiesamuels
Website: https://robbiesamuels.com/
Chapters
1. Meet Robbie: TEDx Talk, Pandemic Panic, and the Pivot (00:00:00)
2. Why Hosting a Zoom Happy Hour Changed Everything (00:04:01)
3. On Reinvention, Resistance, and Getting Paid Anyway (00:11:31)
4. How to Pilot a New Offer Fast (Hint: Start with 8 People) (00:17:00)
5. Wake Up Your Network: Small List, Big Results (00:20:59)
6. 5 Types of People You Need for a Successful Launch (00:27:25)
7. Why “The Power of Now” Might Just Leap Into Your Hands (00:33:10)
8. Forget Yearly Goals – Try a 12-Week Sprint (00:36:02)
9. What Your Business Cards Really Say About You (00:43:16)
10. “Just In Time” Learning and Starting a Podcast (00:48:26)
11. Soccer vs. Hockey: Why Virtual Events Need New Rules (00:50:43)
42 episodes