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Pivot Fast, Fail Loud, and Reinvent Anyway with Robbie Samuels | 040

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Manage episode 517621360 series 3617107
Content provided by Heather Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What do you do when your TEDx is about to blow up… and a pandemic blows everything up instead?

Robbie Samuels had it all lined up. TEDx talk? Check. Big breakout moment? Imminent. Ten years of reputation-building as the go-to networking expert? Locked.

And then March 2020 hit.

In a matter of days, the world shut down–and Robbie’s in-person speaking career went poof. Most people would’ve panicked. Robbie pivoted. He threw a virtual happy hour on Zoom, invented a whole new offer in real time, and rebuilt his business in a way that doubled his income in a year.

Now? He’s a book launch strategist helping authors with tiny lists get big results. And in this episode, he spills all the good stuff:
– How he goes from idea to pilot program in under 12 weeks
– Why networking is still your #1 marketing superpower
– And how to show up with value before you’re ready

Also: croissants, not bagels. (You’ll see.)

Quotes

“You don’t need to have it all figured out. You just need to be one step ahead of what you promised.”

Guest Links:

LinkedIn: http://www.linkedin.com/in/robbiesamuels

Facebook: http://www.facebook.com/robbiesamuels

Instagram: https://www.instagram.com/robbiesamuels

Website: https://robbiesamuels.com/

  continue reading

Chapters

1. Meet Robbie: TEDx Talk, Pandemic Panic, and the Pivot (00:00:00)

2. Why Hosting a Zoom Happy Hour Changed Everything (00:04:01)

3. On Reinvention, Resistance, and Getting Paid Anyway (00:11:31)

4. How to Pilot a New Offer Fast (Hint: Start with 8 People) (00:17:00)

5. Wake Up Your Network: Small List, Big Results (00:20:59)

6. 5 Types of People You Need for a Successful Launch (00:27:25)

7. Why “The Power of Now” Might Just Leap Into Your Hands (00:33:10)

8. Forget Yearly Goals – Try a 12-Week Sprint (00:36:02)

9. What Your Business Cards Really Say About You (00:43:16)

10. “Just In Time” Learning and Starting a Podcast (00:48:26)

11. Soccer vs. Hockey: Why Virtual Events Need New Rules (00:50:43)

42 episodes

Artwork
iconShare
 
Manage episode 517621360 series 3617107
Content provided by Heather Campbell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Campbell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What do you do when your TEDx is about to blow up… and a pandemic blows everything up instead?

Robbie Samuels had it all lined up. TEDx talk? Check. Big breakout moment? Imminent. Ten years of reputation-building as the go-to networking expert? Locked.

And then March 2020 hit.

In a matter of days, the world shut down–and Robbie’s in-person speaking career went poof. Most people would’ve panicked. Robbie pivoted. He threw a virtual happy hour on Zoom, invented a whole new offer in real time, and rebuilt his business in a way that doubled his income in a year.

Now? He’s a book launch strategist helping authors with tiny lists get big results. And in this episode, he spills all the good stuff:
– How he goes from idea to pilot program in under 12 weeks
– Why networking is still your #1 marketing superpower
– And how to show up with value before you’re ready

Also: croissants, not bagels. (You’ll see.)

Quotes

“You don’t need to have it all figured out. You just need to be one step ahead of what you promised.”

Guest Links:

LinkedIn: http://www.linkedin.com/in/robbiesamuels

Facebook: http://www.facebook.com/robbiesamuels

Instagram: https://www.instagram.com/robbiesamuels

Website: https://robbiesamuels.com/

  continue reading

Chapters

1. Meet Robbie: TEDx Talk, Pandemic Panic, and the Pivot (00:00:00)

2. Why Hosting a Zoom Happy Hour Changed Everything (00:04:01)

3. On Reinvention, Resistance, and Getting Paid Anyway (00:11:31)

4. How to Pilot a New Offer Fast (Hint: Start with 8 People) (00:17:00)

5. Wake Up Your Network: Small List, Big Results (00:20:59)

6. 5 Types of People You Need for a Successful Launch (00:27:25)

7. Why “The Power of Now” Might Just Leap Into Your Hands (00:33:10)

8. Forget Yearly Goals – Try a 12-Week Sprint (00:36:02)

9. What Your Business Cards Really Say About You (00:43:16)

10. “Just In Time” Learning and Starting a Podcast (00:48:26)

11. Soccer vs. Hockey: Why Virtual Events Need New Rules (00:50:43)

42 episodes

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