What do you do when people won’t pay a sustainable price for the high quality product you’ve worked so hard to produce? How do you get started in your career and find your passion? The co-founder of Hive Mind Mead tells all.

Kit Newell, co-founder of the Great Taste Award-winning honey drinks brand, shares how his career in advertising and design prepared him for entrepreneurship - and the key skills that helped him build a business stocked in over 50 M&S stores.

Listen now to hear all about:

• The journey from advertising, design and product management to an award-winning ‘modern mead’ business
• How (and why) Hive Mind pivoted from high-quality honey to a modern honey-based drinks business
• The interplay between intuition and analytics, and the main thing Kit would do differently if the business started again
• How they’ve built the business, adding stockists and distribution, and what Kit spends most of his time doing
• Why they found themselves listening to heavy metal till sunrise four or five nights a week?

🔗 Explore Hive Mind Mead and buy online: hivemindmead.com

🛒 Find them in M&S (until end of September): See locations

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Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and anecdotes to help you think differently about your business and marketing.
My name is Stephen Morris. I help start-ups and scale-ups gain clarity and take action, igniting real momentum. If you'd like to know more, book a discovery call.