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Curious Business is the B2B marketing and growth podcast with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.
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What Data Doesn't Tell You: The Shopper Stalker’s Insights with Tessa Stuart
35:18
35:18
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It seems we're awash with data these days. It's meant to improve decision-making and outcomes. While sales data tells us what has happened, it rarely tells us why it happened. It also tells us nothing about what didn't happen. Why did a customer walk away? What didn't they choose — and why? Today's guest dives into that exact mystery almost every d…
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Get Your People Talking: Employee Advocacy Explained with Andrew Seel
33:51
33:51
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What’s the best way to get employees talking about your business on social media? And is it worth doing? Are people influenced by what people say about their employers? Togethr’s Andrew Seel tells all about the value, tools, benefits and best approaches to employee advocacy. Andrew is an accomplished expert in employee advocacy and social media. Wi…
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Change Management: Navigating AI in Organisations with Christopher Martlew
32:51
32:51
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Join Christopher Martlew as he shares essential strategies for managing change in the era of AI and rapid business evolution. Managing change is perhaps the most challenging of capabilities, not just for organisations but for individuals, teams and leaders, too. We may not know exactly how the intersection of AI and business will impact our lives, …
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Telling Stories: Engagement Strategies for Deep Tech with Stephanie Forrest
28:06
28:06
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28:06
Stephanie Forrest is the founder and CEO of comms specialists TFD. She joins the podcast to share her experience working with disruptive and emerging technology businesses. From working with startups to global companies, Stephanie shares her expertise in crafting engaging narratives that resonate with diverse audiences. Hear how the communications …
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Buyerology: Art or Science? Selling better with Karen Green
34:45
34:45
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Karen Green is a retail sales expert, keynote speaker and best-selling author. I wanted to talk to Karen about her latest book – Buyerology – and how understanding buyers helps us sell better. She started her career as a professional buyer – for Boots and Tesco – before moving to the other side of the negotiating table. Since then, she has used her…
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