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Cup of Jo - Marketing for Dummies Featuring Jeanette McMurtry
Manage episode 192285651 series 1411904
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Episode 14 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with the always-dynamic Jeanette McMurtry. Jeanette is the Chief Marketing Officer at e4 Marketing and is the author of the popular Marketing for Dummies collection and has recently published her latest book. Triggering the Unconscious Mind for Unthinkable ROI. In this podcast, Jeanette discusses consumer psychology, the need for trust and authenticity and how to develop emotionally-driven marketing strategies. Check out the full version on Youtube: ZtfpNAqYGbU
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