Podcast by St. Joseph Communications
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St Joseph Communications Podcasts

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Cup of Jo - Luxury, Loyalty, and Data featuring Nicolle Scavuzzo
5:16
5:16
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5:16Episode 17 of the Cup of Jo video series features St. Joseph CMO, Michael Chase, having a caffeinated conversation with Nicolle Scavuzzo, Vice President, Global Guest Recognition, CRM & Insight, Four Seasons Hotels and Resorts.In this video, Nicolle discusses how data is the secret sauce that combines the physical and digital world to deliver engag…
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Cup of Jo - Engaging with Millennials featuring Luc Durand
5:59
5:59
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5:59Episode 16 of the Cup of Jo video series features St. Joseph CMO, Michael Chase, having a caffeinated conversation with Luc Durand, President of IPSOS Quebec.In this podcast, Luc discusses his research and expertise on engaging with the highly coveted and largely misunderstood millennial cohort.Want to see more Cup of Jo videos? https://www.youtube…
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Cup of Jo - Competing in a Digital-Based Economy featuring Deepak Chopra
7:40
7:40
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7:40Episode 15 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with Deepak Chopra, President and CEO of Canada Post, and the man behind its transformational journey. In this podcast, Deepak discusses his incredible perspective and insights on how the 150-year-old organization is acting like a start-up in…
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Cup of Jo - Marketing for Dummies Featuring Jeanette McMurtry
8:25
8:25
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8:25Episode 14 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with the always-dynamic Jeanette McMurtry. Jeanette is the Chief Marketing Officer at e4 Marketing and is the author of the popular Marketing for Dummies collection and has recently published her latest book. Triggering the Unconscious Mind f…
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Cup Of Jo - Revenge Of Analog Featuring David Sax
6:31
6:31
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6:31Episode 13 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with provocative writer, journalist, and award-winning author, David Sax.In this podcast, David discusses the world of analog, being human and highlights Brands that merge the physical and digital world to give customers a superior overall ex…
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Cup Of Jo - Voice of a Generation featuring Erica Ehm
8:40
8:40
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8:40Episode 12 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with the entertaining Erica Ehm, CEO and Creative Director at Ehm & Co.In this podcast, Erica discusses the origins of her time in the 80s as a Much Music to the launch of her Yummy Mummy Club empire. Check out the full version on Youtube: http…
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Cup Of Jo - UnMarketing Marketing Done Right featuring Scott Stratten
13:22
13:22
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13:22Episode 11 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with the engaging, and digitally-savvy Scott Stratten, President of UnMarketing Inc.In this video, Scott discusses the origins of his "UnMarketing" brand, the state of social media marketing, the power of podcasting and how live video may becom…
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Cup Of Jo - The New Age Of Storytelling featuring Shane Schick
7:08
7:08
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7:08Episode 9 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Shane Schick, former Editor-in-Chief of Marketing Magazine. In this video, Shane discusses the new world of advertising and how this has ushered in a new age of storytelling.Check out the full version on Youtube: https://www.youtube.com/wat…
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Cup Of Jo - Neuromarketing Your Brain On Advertising featuring Elissa Moses
5:58
5:58
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5:58Episode 7 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Elissa Moses, CEO of Ipsos Neuro and Behavioral Science Centre of Excellence. In this video, Elissa discusses the science of neuromarketing and how the brain engages with physical and digital channels.Check out the full version on Youtube: …
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Cup Of Jo - Disrupting The Marketing Landscape featuring Steve Mast
5:52
5:52
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5:52Episode 2 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Steve Mast, President and Chief Innovation Officer of Delvinia. In this video, Steve discusses how several key technological disruptions have changed our current marketing landscape. Check out the full version on Youtube: https://www.youtub…
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Cup Of Jo - Understanding Perception & Experience featuring Steve Levy
8:04
8:04
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8:04Episode 4 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Steve Levy, COO of Ipsos Canada. In this video, Steve discusses what drives influence within a Brand. Check out the full version on Youtube: https://www.youtube.com/watch?v=PGzGyrwGbjEBy St. Joseph Communications
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Cup Of Jo - Giving More Finding The Cause Within featuring Michael Landsberg
7:14
7:14
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7:14Episode 10 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Michael Landsberg, former host of Canada’s longest-running sports talk show, Off the Record, and founder of SickNotWeak which gives a dynamic voice to those living with mental illness.In this video, Michael discusses his time on Off the Re…
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Cup Of Jo - Good Design Cuts Through The Clutter featuring Rick Valicenti
5:42
5:42
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5:42Episode 8 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Rick Valicenti, Design Director & Owner of Thirst. In this video, Rick discusses the importance of good design, and how it was the ability to engage and cut through the clutter. Check out the full version on Youtube: https://www.youtube.com…
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Cup Of Jo - Smartmail Marketing The Power Of Physicality featuring Jennifer Campbell
6:24
6:24
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6:24Episode 5 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Jennifer Campbell, General Manager, Influencer Marketing at Canada Post. In this video, Jennifer discusses the power of physicality and how Smartmail Marketing is an effective driver uniting the physical and digital world. Check out the ful…
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Cup Of Jo - The Only Way Is UP! featuring Jamie Clarke
6:23
6:23
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6:23Episode 6 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Jamie Clarke, Canadian Adventurer and CEO of Live Out There. In this video Jamie discusses his passion for moving up, and how this doesn't just give you a new perspective for business, but also on life. Check out the full version on Youtube…
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Cup Of Jo - Marketing At The Speed Of Life featuring Dalia Asterbadi
6:29
6:29
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6:29Episode 3 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Dalia Asterbadi, CEO and Chief Data Scientist of Verve.ia. In this video, Dalia discusses the convergence of marketing and technology, and how current disruptions are turning Marketers into heroes.Check out the full version on Youtube: http…
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Cup Of Jo - Shifting Brand Engagement featuring Karla Congson
5:32
5:32
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5:32Episode 1 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Karla Congson, Chief Marketing Officer of Dundee Corp. and Co-Founder of collectiveIQ. In this video, Karla discusses the importance for Brands to understand their customer needs and values and then creating experiences that truly matter to…
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