Episode 16 of the Cup of Jo video series features St. Joseph CMO, Michael Chase, having a caffeinated conversation with Luc Durand, President of IPSOS Quebec. In this podcast, Luc discusses his research and expertise on engaging with the highly coveted and largely misunderstood millennial cohort. Want to see more Cup of Jo videos? https://www.youtube.com/playlist?list... For more information, visit the St. Joseph Communications website at: http://www.stjoseph.com Subscribe to our Youtube Channel: https://www.youtube.com/c/StjosephCom... About Us: St. Joseph Communications is spearheading transformational change by redefining the way in which organizations connect with their customers. Our omnichannel marketing approach lets us build solutions and ecosystems anchored by people, technology, and insight that intuitively merge all data and visual assets to create multichannel publishing solutions for all mediums. This gives marketers the opportunity to be more efficient at creating and grouping content while focusing on strategy and analytics. Through these solutions, we can deliver the widest array of interconnected solutions across our Content, Media and Print groups. By redefining how brands develop offline and digital experiences, we build sales, boost loyalty and create evangelists across all communications channels and technologies.