Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Karen Howell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Howell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

What Do Luxury Customers Want Before They Buy?

7:12
 
Share
 

Manage episode 343384034 series 2922788
Content provided by Karen Howell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Howell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying?

You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly.
Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods.
Show Notes
View the full show notes here ⇠

Have a topic you'd like me to cover? Text in your choice. 🥂

About Cultivated Luxury
Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand.
About The May Creative
The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance.

Complimentary Luxury Brand Experience Guide
Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide.
Stay Connected
✨
Subscribe to the Newsletter
✨ Connect with me on Instagram

Cheers!
Karen 🥂

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 343384034 series 2922788
Content provided by Karen Howell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karen Howell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying?

You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly.
Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods.
Show Notes
View the full show notes here ⇠

Have a topic you'd like me to cover? Text in your choice. 🥂

About Cultivated Luxury
Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand.
About The May Creative
The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance.

Complimentary Luxury Brand Experience Guide
Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide.
Stay Connected
✨
Subscribe to the Newsletter
✨ Connect with me on Instagram

Cheers!
Karen 🥂

  continue reading

7 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play