Welcome to Cultivated Luxury, where luxury product founders learn to translate their brand brilliance into powerful digital experiences. I'm Karen from The May Creative, and I believe your website should feel as elevated as the products you've so carefully crafted. Through strategic insights and refined frameworks, each episode guides you toward the kind of online presence that commands attention, respect, and premium pricing. We explore the psychology of luxury buying decisions, the archite ...
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Karen Howell | The May Creative Podcasts
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When to Perform a Brand Assessment For Your Luxury Brand
7:23
7:23
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As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection. Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire. In this episode, I’ll be covering when to perform a brand assessment for…
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5 Ways to Build Brand Loyalty For Your Luxury Brand
8:53
8:53
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The businesses that withstand the test of time all have something similar: brand loyalty. Building brand loyalty takes strategy, intention, and time. If you've been wondering how to create a more loyal customer base who rarely substitutes your products for another brand, this episode is for you. Inside the episode, I'm going over the importance of …
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How to Build an Online Community Around Your Luxury Brand
12:17
12:17
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12:17
There is power in having a community. If you've wanted to learn more about how to build an online community around your luxury brand. Then you'll love this episode; inside, I review what you need to attract the right audience. Plus, I'll give you tips on how to decide which platform to use and what are some best practices to ensure that your commun…
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What Do Luxury Customers Want Before They Buy?
7:12
7:12
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It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying? You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect…
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5 Elements of Building A Strong Luxury Brand
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9:55
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Are you curious about what it takes to build a strong luxury brand that inspires people to buy more of your products? Join me as I discuss some essential elements you need to have in place to build a more memorable experience. Plus, get real-life examples of brands that built strong brands that still exist today. Be sure to follow and leave a revie…
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How to Find Brand Clarity Within Your Luxury Brand
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11:45
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Having a clear vision for your luxury brand is essential. It will help you set the roadmap for your business. So that you can scale even further, tune in to learn more! Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury foun…
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A question that often comes up is, what is a luxury brand? More specifically, what defines a luxury brand? If you have had the same question or want to explore what a luxury brand could be. Then tune in! Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury i…
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