Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 20. Content marketing leader breaks down what really gets you hired
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Manage episode 495462804 series 3609086
Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Most hiring processes are fundamentally broken. Disha, content marketing leader at PriceLabs, reveals the uncomfortable truths about what really happens behind closed doors. Discover why 30-minute interviews fail both candidates and companies, the mistakes freelancers make when transitioning full-time, and the red flags in job descriptions that signal chaos ahead. Plus: how to strategically pick industries that accelerate your career, approach side hustles while keeping your manager and organization in know and more. Real talk from someone who's been hiring content marketers for years. -------------- Where to find Disha Parekh LinkedIn - https://www.linkedin.com/in/parekhdisha/ -------------- In this episode - - (00:00) Intro - (01:40) The unfair hiring reality: Why 30-minute interviews fail candidates - (07:45) From freelancer to full-time: The expertise narrowing strategy that works - (09:38) Why brands must share performance data with freelancers - (11:57) The strategic conversation framework that builds client trust - (16:17) How to pick "Internet-first" industries for content marketing growth - (18:46) The buzzword trap: Why trending industries can derail your career - (22:38) Red flags in job descriptions that signal you shouldn't apply - (25:01) The hierarchy problem: Why "content lead" can't require 3 years experience - (30:32) The right way to do side hustles: The conversation framework with your manager - (38:11) Career reflections -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/ - Website - https://www.marketershelpmarketers.com/
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23 episodes
MP3•Episode home
Manage episode 495462804 series 3609086
Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Most hiring processes are fundamentally broken. Disha, content marketing leader at PriceLabs, reveals the uncomfortable truths about what really happens behind closed doors. Discover why 30-minute interviews fail both candidates and companies, the mistakes freelancers make when transitioning full-time, and the red flags in job descriptions that signal chaos ahead. Plus: how to strategically pick industries that accelerate your career, approach side hustles while keeping your manager and organization in know and more. Real talk from someone who's been hiring content marketers for years. -------------- Where to find Disha Parekh LinkedIn - https://www.linkedin.com/in/parekhdisha/ -------------- In this episode - - (00:00) Intro - (01:40) The unfair hiring reality: Why 30-minute interviews fail candidates - (07:45) From freelancer to full-time: The expertise narrowing strategy that works - (09:38) Why brands must share performance data with freelancers - (11:57) The strategic conversation framework that builds client trust - (16:17) How to pick "Internet-first" industries for content marketing growth - (18:46) The buzzword trap: Why trending industries can derail your career - (22:38) Red flags in job descriptions that signal you shouldn't apply - (25:01) The hierarchy problem: Why "content lead" can't require 3 years experience - (30:32) The right way to do side hustles: The conversation framework with your manager - (38:11) Career reflections -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/ - Website - https://www.marketershelpmarketers.com/
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23 episodes
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