Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ep 19. Career wisdom from content marketing leader: managing founder expectations, scaling from IC to team lead, and why planning short-term wins long-term | Disha Parekh (Head of Content, PriceLabs)
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Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder. She has followed a philosophy: plan short-term to win in the long run. She now leads a 14-person content team at PriceLabs and has cracked the code on managing founder expectations, building specialist teams, and turning content marketing into a strategic growth engine. -------------- Where to find Disha Parekh: -LinkedIn - https://www.linkedin.com/in/parekhdisha/ -------------- In this episode, you'll learn - (00:00) Intro (03:00) Early life (10:14) Why planning short-term wins long-term (16:19) Agency boot camp: Why attention to detail becomes non-negotiable (24:20) Communication vs comprehension: The skill that separates great marketers (29:54) How a tweet landed her dream job at Paytm (42:53) Managing trust when you're labeled a "job hopper" (44:51) Fighting the perception battle -"If everyone could do content, everyone would." (48:43) Managing founder expectations when you're the only marketer (52:31) From IC to manager: the mindset shift that changes everything (56:44) Why startups need marketing functions, not just content writers (1:02:15) Content marketing differences: startup vs established company -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
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22 episodes
MP3•Episode home
Manage episode 494178703 series 3609086
Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Most content marketers get stuck doing the same thing for years. Disha Parekh took a different approach over her 15-year career. Starting at a publishing house, she worked at agencies, then moved to the brand side, strategically moving industries - from travel tech to HR tech to B2B SaaS - while climbing the content marketing ladder. She has followed a philosophy: plan short-term to win in the long run. She now leads a 14-person content team at PriceLabs and has cracked the code on managing founder expectations, building specialist teams, and turning content marketing into a strategic growth engine. -------------- Where to find Disha Parekh: -LinkedIn - https://www.linkedin.com/in/parekhdisha/ -------------- In this episode, you'll learn - (00:00) Intro (03:00) Early life (10:14) Why planning short-term wins long-term (16:19) Agency boot camp: Why attention to detail becomes non-negotiable (24:20) Communication vs comprehension: The skill that separates great marketers (29:54) How a tweet landed her dream job at Paytm (42:53) Managing trust when you're labeled a "job hopper" (44:51) Fighting the perception battle -"If everyone could do content, everyone would." (48:43) Managing founder expectations when you're the only marketer (52:31) From IC to manager: the mindset shift that changes everything (56:44) Why startups need marketing functions, not just content writers (1:02:15) Content marketing differences: startup vs established company -------------- Follow Marketers Help Marketers: - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
…
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22 episodes
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